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Jolliffe's Rhetorical Framework

The best flow chart ever for explaining rhetoric. Includes emotional appeals.

Scott Tyler

on 22 August 2016

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Transcript of Jolliffe's Rhetorical Framework

Jolliffe's Rhetorical Framework


Surface Details
The art of persuasion through speaking and writing.
The need, demand, or requirement intrinsic to a circumstance, condition, etc.
The person(s) for whom a
speech or piece of literature is intended
In rhetoric four main purposes exist:
to persuade, to call to action, to entertain, to inform
An appeal to logic
An argument that uses reason or rational principles to persuade
Ex. “All classes at SHS are great, English is a class; therefore, English must be great!”
Ethical appeal or appeal to authority
Uses the character (moral fiber) of a speaker or writer to persuade the audience.
What ever means the author uses to establish credibly.
These can include the following: credentials, experience, politeness, style/sophistication (depending on the audience), common ground, use of authoritative sources.
Ex. Doctor endorsing Advil, or an athlete endorsing Under Armor.
An appeal to emotion
Persuades by arousing feelings of pity, sorrow, etc., in literature or speech.
Ex. “If you don’t donate, surly these small puppies will die of starvation.”
How the piece is put together, order.
Synonyms: structure, form.
A speaker’s (or author’s) word choice.
It may also refer to the general character of language used.
The arrangement – the ordering, grouping, and placement – of words within a sentence.
Syntax is also a component of grammar.
The language a writer uses to convey a visual picture
To create or represent any sensory experience: sight, taste, touch, smell, sound.
Language that employs one or more figures of speech to supplement and even modify the literal, denotative meaning of words with connotation.
Examples of figures of speech: simile, metaphor, paradox, oxymoron, metaphor, etc.
Exigence is the push from behind that prompts the speaker or author.
Purpose is what pulls the author or speaker--the goal ahead.
The authors/speakers attitude toward the subject
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