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Business Presentation: Rubik's Cubes
Transcript of Business Presentation: Rubik's Cubes
Fads of the 80's
Rubik's cubes were a fad in the late 80's and early 90's.
Originally known as the Magic Cube
The toy was licensed by Mr. Rubik to be sold by Ideal Toy corp. in 1980
This toy reached its peak in popularity in 1981.
Rubik's cubes over the last few decades have evolved into something very different.
It has multiple types and different variations
Including 2 by 2 cubes all the way to 8 by 8's
As well as some other polyhedrons like triangle based pyramids (known as the Pyraminx).
Since the creation of this toy, there has always been a few knockoffs
Other companies such as Lubik's, have been making other similar products to the original Rubik's.
Although not the original they are generally better
Comeback and price
It never made a comeback since 1980. Today only people who compete in competitions still use it, on a regular basis. The price of the Rubik's cube is now 8 to 10$
This is a toy, so we think the target market is children
But, since this is more of a complicated toy, we can easily see it as being targeted at adults or very bright children
25 years and still going
Good or service?
Want or need?
Graph of popularity
What is it?
The Rubik's Cube is a little cube with 6 differently colored sides that can be twisted and turned to give a lot of different combinations. Invented by a hungarian professor Erno Rubik in 1979
1.What is it?
2. The fad