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Managing and Using Social Media to Develop Your Academic Identity Online

Presentation by Nicola Osborne, EDINA (http://edina.ac.uk/) for a workshop held at Cardiff University on 19th April 2013.

Nicola Osborne

on 22 April 2013

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Transcript of Managing and Using Social Media to Develop Your Academic Identity Online

Managing and Using Social Media to Develop Your Academic Identity Online http://blogs.lse.ac.uk/impactofsocialsciences/2011/11/17/world-bank-blogs-spillover-effects/ Some homework: try Googling Yourself Social Mention: http://www.socialmention.com/ Google Bing Whostalkin: http://whostalkin.com/ Patchy coverage but can be useful for blog searching... Tips on searching Twitter, Facebook and Linked In: http://mashable.com/2011/03/25/advanced-social-media-search/ Google Blog Search: http://www.google.co.uk/blogsearch/ Now includes real time searching as part of the Google algorithm - results are now partly ordered by timeliness. Bing Social Search: http://www.bing.com/social/ Includes the attempt to provide sentiment analysis. Topsy: http://topsy.com/ Enables creation of RSS feeds and email alerts - you can subscribe to updates Google Alerts: http://www.google.com/alerts Tweetbeep: http://tweetbeep.com/ Social Search Twitter Social Search Engines See Also: http://www.google.com https://twitter.com/#!/search-home The best place to search Twitter is via the advanced search page: https://twitter.com/#!/search-advanced/. You can save searches if you are logged into Twitter when you place that search. Tweetbeep allows you to create an email alert for any Twitter search query - you will be emailed whenever a new tweet/series of tweets is posted. Google Alerts allow you to create an email alert for any search query - you will be emailed whenever a new search result is indexed. Google Blog Search allows you to search a subset of the web including common blog platforms for relevant posts and bloggers. http://www.bing.com/ Useful as an alternative to Google - it's relatively well used and does rank sites very differently. Enables searching of some social media sites including Facebook and Twitter Phil Bradley's Blog where he documents new social search engines as they appear/disappear: http://philbradley.typepad.com IceRocket: http://www.icerocket.com/ Social Search with RSS feeds, Twitter timeline view, and attempts to track trends. Bicycle workshop tools by londoncyclist/Andreas Kambanis: http://www.flickr.com/photos/andikam/6169917260/ Best Practice & Guidance London School of Economics Impact of Social Sciences Work Tools Nicola Osborne
Social Media Officer Profile Tweaks Mendeley Attend a specialist Webinar: http://www.mendeley.com/events/ Or speak to Ruby Rennie one of our local Mendeley Advisors: http://www.mendeley.com/profiles/ruby-rennie/ Go to: https://www.mendeley.com/. Click on My Account and select Edit Profile LinkedIn Twitter Facebook Google+ Academia.edu Go to Twitter.com.
Click on your username/image in the top right hand of the screen.
Click on Settings.
Ensure your information, website and Bio are up to date and appropriate. Which Identity? "Nymwars" My Name is Me http://my.nameis.me/ This is Me http://thisisme.reading.ac.uk/ boyd, d. (2011). “Real Names” Policies Are an Abuse of Power. Apophenia, 4th August 2011. http://www.zephoria.org/thoughts/archives/2011/08/04/real-names.html Google (2011). Your Name and Google+ Profiles. http://www.google.com/support/plus/bin/answer.py?answer=1228271 Doctorow, Cory (2011). Google Plus Forces Us to Discuss Identity. In guardian.co.uk, 30th August 2011. http://www.guardian.co.uk/technology/blog/2011/aug/30/google-plus-discuss-identity Banks, Emily (2011). Eric Schmidt: If You Don’t Want To Use Your Real Name, Don’t Use Google+. In Mashable, 29th August 2011. http://mashable.com/2011/08/28/google-plus-identity-service/ Parr, Ben (2011). Google+ to Support Pseudonyms. In Mashable, 19th October 2011. http://mashable.com/2011/10/19/google-to-support-pseudonyms/ Google+ by xkcd: http://xkcd.com/918/ Great resources (though no longer updated) from the This is Me project in Reading which looked at differing issues and experiences of online identity. Testimonials on the importance of names, psuedonyms and identity freedoms which was set up in response to Google+'s controversial real name policy. Cheney, Steve (2011). How Facebook is Killing Your Authenticity. In Steve's Blog, 6th March 2011. http://stevecheney.posterous.com/how-facebook-is-killing-your-authenticity My Secret Identity by Thomas R. Stegelman: http://www.flickr.com/photos/thomasrstegelmann/1811854387/ Are you seen in all the right places... Facebook Twitter LinkedIn Google+ Blogs Academia.edu Delicious Google Scholar Citation CiteULike Mendeley Institutional Repositories Altmetrics: http://altmetrics.org/manifesto/ ReaderMeter (via Mendeley): http://readermeter.org/ Total Impact: http://total-impact.org/ Altmetric: http://www.altmetric.com/ Microsoft Academic Search AuthorClaim Profile: http://authorclaim.org/ EDINA Social Media Guidelines:
http://edina.ac.uk/about/social_media/social_media_guidelines.html Outline Introductions.
Why your online identity matters and how social media can help.
Identifying who you want to reach.
Professional vs. personal identities.
Learning from what your professional peers do.
Best practice and cautionary notes.
Examples of good social media presences.
Creating content around your research.
What will you do next to refine or expand your online academic identity?
Questions and discussion. Online presences and social media activity extend your professional profile... Introduction Business cards are a way to raise profile and establish identity offline...

They work because they indicate:

Role and professional identity (job title)
Authenticity (formality of card, paper & design, logo)
Affiliations (organisation, location, funders)
The type of organisation worked for (name, .ac.uk domain name, funders)
Where to find more official information (contact information, website,etc.) See also: Eridon, Corey (2011). 10 Sloppy social media mistakes to fix now. Hubspot Blog, 21st November 2011. http://blog.hubspot.com/blog/tabid/6307/bid/28970/10-Sloppy-Social-Media-Mistakes-to-Fix-NOW.aspx Practical Tips Just Say No! to the default avatars!
Always use an Image - a photo, an appropriate avatar or similar* If you don't want to use your photo you could try your Second Life self, an image by which you are already known, or even your image as remixed by, say, the Mad Men Avatar generator - it should be personal and recognisable in other's news streams Always Fill In Your Profile
Make sure you include your name, role, affiliation and a link back to your authoritative web page - your institutional profile or departmental page or similar Edit and update your Profile by clicking on the pencil/edit icons that appear when you view your Profile. Replace with your own image! Consider carefully what you add here and who will be accessing your profile. If it is for purely personal use consider if it is appropriate to add your professional information. If for professional use think about how this profile will be read by colleagues/students. Facebook will suggest professional colleagues, only add people you are comfortable sharing updates with. Edit your profile here... VERY useful element. Click to see who can see which elements of your Google+ Profile Access notifications (click on the number in the red box), share quickly (from the Share... box) or make changes to settings from the cog here. If you click +1 ANYWHERE on the Web - including search results pages - it will appear here! All SHARED Picasa albums will appear here. Your Google Profile is now also your Google+ profile The symbol shows how visible this element is... a Globe = everyone on the web... This triangular shape means that your extended network - friends of friends etc. - can see the information. Click on an element to select the level of privacy with the "Who can see this?" list Click the small down arrow in the top right hand corner of the screen to access Account Settings and Privacy Settings Make sure you decide a default privacy level of Friends or Custom to avoid unexpected sharing of content. Click on Edit Settings or Manage Past Post Visibility or Manage Blocking to bring up a more detailed settings screen. Different elements have different options available (click to show and pick from the list):
some only allow Public/Friends of Friends/Friends
some only allow Friends/Friends of Friends
others, such as Wakk post options offer more options. Automation FAIL! Beware late night, off-duty, ultra informal or inebriated updating... When Worlds Collide Friend FAIL! Facebook Settings You Should Be Aware Of and Check* Account Settings Privacy Settings Tick this box to improve security of account and decrease possibility of your account being attacked/sending out spam content to Friends If you add a mobile number make sure you are happy with how it will be shared Linking accounts means you will login to Facebook whenever you are logged into these other sites/identity providers. Only link accounts that you are comfortable with connecting and if you are happy with remaining logged into Facebook. These settings provide an opportunity to ensure your data appears as you want. Name, Alternative name and Networks may all be important to protecting your privacy. Notifications can help you keep control of what you are updating, what you are sharing, and how other people are tagging or mentioning you in their own posts etc. However they can also flood your inbox with spam. This is the key privacy setting for your Facebook profile and how visible it is on Google, Bing, etc. Enabling this will make your Facebook connections and behaviours apparent in your experience of other sites - this has big embarressment potential but can also help you discover useful content. Choose a setting you will be comfortable with. Make sure you know which Apps use your data and how they use it to avoid any unwanted sharing surprises! A really important setting. This is data OTHER people can share ABOUT YOU! These are all VERY important settings. Tags allow OTHER PEOPLE to connect YOU to THEIR posts. This has potential for public embaressment and offence so choose your settings carefully. *Facebook updates regularly so it is wise to check your Account and Privacy settings regularly. Facebook Google+ Twitter LinkedIn Academia.edu http://www.google.com/support/plus/ http://www.facebook.com/help/ https://support.twitter.com/ https://help.linkedin.com/app/home Click on your name to access Settings If you want to increase the visibility of your profile ensure everyone can see your profile image. Click on Account then "Manage Social Advertising" to ensure your image cannot be used on LinkedIn ads. Click on Profile to access Edit Profile LinkedIn will recommend areas of your profile for completion - click on Improve your Profile. You can also check how your profile appears with View profile. Make sure your current role is up to datem that you have suitable websites connected etc. Ensure your description is up to date. Ask for recommendations if appropriate. Update whenever major job changes take place. http://www.academia.edu/FAQ Make sure that your profile is completed - including your About section and any contact information you are happy to share. Click on your name to access Account Settings or to edit your profile (via Edit My Webpage) Think about which accounts you choose to connect - automatically important content can be useful but can also add to the blurriness of these spaces. Setting your notifications can help you to track activity including searches for your name on Google that find an Academia.edu page. As with Facebook you can set up a "vanity url" - create something clear and that you will be happy to use in the long term. You can create a username and "vanity url" here Click on Papers in the left hand column (or Books, Talks, etc.) to add materials. You can also order the papers etc. to ensure the most impactful/important are shown first. The Ghost of Profiles Past... Darn useful but well hidden feature Most apps have sharing your activity as the default setting:

Do you want to send a tweet every time your paper.li updates?
Do you want to post every website you bookmark on your blog?
Do you really want to share what you are reading now?
Check your sharing settings! This is a true story... Risks and Common Pitfalls mills and boon's latest classics by pj mac/p.macg.: http://www.flickr.com/photos/lostmaverick/267878817/ What happens in social media stays in social media...
(for all to see) Ghost just hanging out by daveiam: http://www.flickr.com/photos/daveiam/3079460447/ Leaving your social media presence or profile to fester for a long time without updates can be dangerous! Abandoned and skeletal accounts:

Increase the risk of having your account compromised or being "hacked"
WILL result in spamming or many spam replies
Connects your professional identity to invalid or outdated information (e.g. change of institution, change in research approach, etc.)
It can therefore also undersell or misrepresents current interests/work, personal status or image, etc.
May make you look far less competent or IT literate than you actually are.
Will drop down search rankings rapidly. beers by uberculture/Jeremy Noble: http://www.flickr.com/photos/uberculture/201746278/ University of Edinburgh Social Media Guidelines are also due soon. Professional and Personal Authenticity Identification Reputation Network & Trusted Status Qualification Affiliation Image from Amazon: http://www.amazon.co.uk/Are-Dave-Gorman-Danny-Wallace/dp/0091884713 Disambiguation What are you expecting to see?
What did you see?
What surprised you?
What presences are you currently using?
Where are people talking about you?
Are you happy with how you are presented online?
How do your social media presences relate to each other and your other web presences? Go to: http://www.linkedin.com/. Go to http://www.linkedin.com/profile/edit?trk=tab_pro to edit your profile. See also: https://help.linkedin.com/app/home/ Use https://www.linkedin.com/secure/settings?trk=hb_acc to edit your settings (you may be asked for your password again). To update your profile login to http://edinburgh.academia.edu/, click on your Account and “Edit my webpage”. To edit settings go to: http://www.academia.edu/settings See also: http://www.academia.edu/FAQ Log in to Facebook.com and click on your name in the top left hand column to be taken to your current Facebook profile and to edit it as needed. Go to https://www.facebook.com/settings to alter Account Settings. To alter privacy settings go to: https://www.facebook.com/settings/?tab=privacy. See also: http://www.facebook.com/help/ To access or create your Google+ profile go to https://plus.google.com/. Click on your image to access your profile using the Edit Profile button. Go to https://plus.google.com/settings/plus to change your settings (including privacy settings). See also: http://www.google.com/support/plus/ 2) What do your professional peers or influential people in your field do?* What works well and what works badly about their profile/presence?
Are they part of a social media site that you feel you should be present in?
Are there any ideas you want to apply to your own presence(s)? Sherlock Holmes by timofeia/Doctor Who: http://www.flickr.com/photos/the_doctor_12/5260897755/in/photostream/ FAIL by Tweek/Ryan Steele: http://www.flickr.com/photos/tweek/139509551/in/photostream/ Stay Up To Date
If you are trialling a new site or tool at least post an initial comment to say so. ... Reader, I overshared them... (4) Think about where you are going next, and how you will keep momentum up bicycle by paukrus/Ruslan: http://www.flickr.com/photos/paukrus/4093835537/in/photostream/ Social Media is informal and personal but not neccassarily casual... Slippers by davidsteltz/David Steltz: http://www.flickr.com/photos/steltz/4151323127/in/photostream/ Privacy by alancleaver_2000/Alan Cleaver: http://www.flickr.com/photos/alancleaver/4105726930/ How informal would you be in offline situations?
If professional begins to blur with personal friendships will this be OK or feel uncomfortable?
Are there aspects of your personal life (or people in your personal life) you would prefer to keep separate from your professional life? Think about why you want to use a particular social media space, what you will use it for and who you will be communicating with... For example:
Are you highly politically active?
Do you have very young children?
Do you have a friend who tends to post dubious spammy comments?
Or are you keen to keep your professional contacts and colleagues separate from your students? If I were an art work my business card would be the place to start to check my "provenance". Art Piece 7 by AForestFrolic: http://www.flickr.com/photos/stampinmom/5572631859/ Personality For some power users Twitter literally adds a check mark to validate and vouch for their authenticity. Google+ does similar. A great example of the very different selves that can share the same basic identifying information Friends & contacts matter in the identity you portray in social media - they show who trusts you, which groups you work with, your standing in that group, etc. Image from Amazon.com: http://www.amazon.com/exec/obidos/ASIN/1591842336/permissionmarket Your Professional and Personal identity/ies do not need to be your real name... many people use common pseudonyms (I use suchprettyeyes) though social networking sites are moving towards real names as identifier. Some impact related tools for finding out if you're being seen/read: Project 365 #311: 071109 The Things We Do For Charity by comedy_nose: http://www.flickr.com/photos/comedynose/4082937523/ But remember that professional behaviour offline can be very informal... Watch Out For... Friends DO comment on Friends entirely unrelated work postings... sometimes helpfully, sometimes not... Be alert to Friends and contacts tagging inappropriate images, jokes etc. Questions? Benefits of Active Social Media Presences Pumpkin Pie by SanFranAnnie/Ann Larie Valentine: http://www.flickr.com/photos/sanfranannie/3146628630/in/photostream/ Enhanced Visibility
Authoritative but personal presence
Enhanced network, better connections with new and existing contacts
New opportunities to collaborate
Improved current awareness
Potential for better relationships with frequent social media users including students Workshop for researchers at Cardiff University, 19th April 2013 Social Media Officer for EDINA, a JISC National Data Centre based at the University of Edinburgh.
Responsible for Advising 30+ Projects & Services and approx 80 colleagues on Social Media.
Author of EDINA Social Media Guidelines, Co-author of University of Edinburgh Social Media Guidelines.
Lead Social Media Module of the University of Edinburgh's new MSc in Science Communication and Public Engagement. Credits Thank you to Sara Williams for inviting me along today.

This workshop has been based on a talk I gave at Nature Jobs Expo 2012, and on a workshop looking at Online Academic Identity created for the University of Edinburgh's Digital Humanities & Social Sciences programme (http://www.digital.hss.ed.ac.uk/). Social Media are any websites that allow you to contribute, to engage, to connect with others and are “Web 2.0” tools (O’Reilly 2005).

Relevant examples include:
Blogs (WordPress, Twitter, Tumblr, etc.)
YouTube and Vimeo
Flickr, Instagram, and similar image-sharing sites
FigShare What is Social Media? Why Use Social Media? Social Media are go-to spaces for expertise and advice.
Setting up your own professional presence allows you to build your own profile in the way you want.
Social media sites rank highly on Google, Bing, etc.
Key figures – Principal Investigators, CEOs, Senior Managers, Research Councils, Leading Academics and Researchers, etc. are much more accessible via social media allowing you to build a great network.
Social Media can lead to collaboration, employment, speaking, and other opportunities.
Social media gives you a way to raise your profile for engaging, outreach etc. * It's worth taking some time to try searching for some of them (1) Who are your audience? Who do you want to access your professional profile and/or research work?
Who should you be writing or creating content for?
Is there anything special that your audience(s) will want or need from that presence? Content (3) Planning Content What content do you want to highlight in your own professional presence?
What existing professional presences do you have? Could they be better connected to each other?
Can your current research interests and publications be shared?
What would a successful presence or update look like? Accidentally posting when logged into another account (particularly if you use one professional and one personal account) Identity Crisis Blogs - make your work visible, enable semi-formal ways to share working methods and progress, and provide a way to find and engage in dialogue with your audience.
Twitter - very effective way to share key research updates, build a network around your work, find peer support and advice, track news.
Video or Audio - can bring clarity to complex concepts quickly. Well-made short videos or animations can convey complex concepts and research quickly, accessibly and in very engaging sharable ways.
Flickr, Pinterest, etc. – any images bring a project to life – research is about people, ideas, events, collaboration, equipment... Images make your ideas, achievements and discoveries far more tangible. What tools should you use? What should you share? What your research is about and what it aims to achieve.
Processes, updates, changes of approach – to the extent that such transparency is appropriate and acceptable.
Quirky, playful and accessible content around your work and research area.
Publications, presentations, press mentions and materials that reflect research outputs and expertise.
CHECK ANY EXISTING PRIVACY, NON-DISCLOSURE OR SOCIAL MEDIA POLICIES AND ENSURE YOUR SOCIAL MEDIA PRESENCE OR ACTIVITY COMPLIES. Blogs: What’s on my Blackboard? http://whatsonmyblackboard.wordpress.com/ Blogs: Mary Beard http://timesonline.typepad.com/dons_life/ Blogs: Royal Society's Inside Science http://blogs.royalsociety.org/inside-science/ Blogs: LSE Impact of Social Sciences http://blogs.lse.ac.uk/impactofsocialsciences/ Facebook: Mr Blobby the Blobfish https://www.facebook.com/mrblobby.blobfish/ Twitter: Joe Hanson https://twitter.com/jtotheizzoe Consider what goals you want to achieve, what you want to share about your research. How can you track progress?
Think about your audience(s): where do they hang out online? What will engage them in your work? How can you make it relevant to them?
Be creative – what social media tools could help you to communicate in new ways?
Be pragmatic - what best fits you or your project’s style, expertise, and time availability? Planning Social Media Use Brand your presences and ensure you complete your profile information. Always link back to your definitive research profiles and project websites.
Regularly share interesting engaging content, use images, listen to and engage with the audiences you are reaching out to.
Ensure you keep profiles and presences up to date and relevant, review their effectiveness, and ensure they represent your work as you want it to be seen. Planning Social Media Content Commercially sensitive data or other material your employer/PI would not want shared or that might breach guidelines.
Personal information about colleagues, participants, those at partner organisation that might breach Data Protection law or ethical guidance.
Similarly do not share location information that might compromise your own safety or that of your colleagues.
Material (images, discussion board posts, tweets, etc.) that might impact on your own professional reputation or the credibility of your research.
Anything you would not want a funder, professional peer, project partner, or future employer to see or read. What should not be shared Mirroring Offline Identities See also...
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