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Lenovo Global Strategy

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Ya Lu

on 12 March 2013

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Transcript of Lenovo Global Strategy

LENOVO Group Ltd. Present by Team #1

Edgar Garcia
Ya Lu
Scot Hamm March 2013 Introduction Lenovo is a $30 billion electronics company and the world’s second-largest PC vendor. It employs 30,000 people, operates in more than 60 countries and serves customers in more than 160 countries. Lenovo has been the fastest growing major PC Company for more than 3 years. HISTORY 2003-Legend announces the birth of its new "Lenovo" logo to prepare for its expansion into the overseas market. 

2005- Lenovo completes the acquisition of IBM's Personal Computing Division.

2006- The first Lenovo-branded products outside of China debut worldwide.

2010- Lenovo achieves its highest ever worldwide market share and becomes the world’s fastest growing major PC manufacturer. (Lenovo 2013) 1984- Liu Chuanzhi launched the New Technology Developer Inc. (the predecessor of the Legend Group)

1988- Legend receives the highest National Science-Technology Progress Award in China. Legend Hong Kong is established.

1990- The very first Legend PC is launched in the market.

1996-Legend becomes the market share leader in China for the first time. Legend introduces the first Legend brand laptop. Vision & Mission Culture & Value (Lenovo U.S. 2013) Key personnels LIU Chuangzhi
Chairman of the Board YANG Yuanqing
Senior Vice President Mature Markets Peter BARTOLOTTA
Senior Vice President Global Services CHEN Shaopeng
Senior Vice President Emerging Markets HE Zhiqiang
Senior Vice President Chief Technology Officer LIU Jun
Senior Vice President Product Group Principal Operations
Manufacturing Centers
Research Centers (BusinessWeek n.d.) Locations Lenovo Prouducts
Pricing & Promotion
Distribution Strategy
Focus on Emerging and Mature Markets (Lenovo 2013) Distribution Strategy Strong distribution network Global supply chain
Logistics in the network Focus on Emerging and Mature Markets Low Quality to High Quality Products Low Cost Pricing Strategy
Pricing and Promotion Commodity Innovation Few Putting more innovation in the hands of more people so they can do more amazing things. Everyone Renewed & Cooperated Legend to Lenovo
acquired IBM “PC” division NBA Promotion-Time list Torino Olympic Winter Games-------------2006


Beijing Olympic Games------------------------2008 T Significance of Chinese Enterprises Globalization Any Question? Company Profile VISION Create personal devices more people are inspired to own, a culture more people aspire to join and an enduring, trusted business that is well respected around the world.
(lenovo U.S. 2013) MISSION Lenovo strives to be a new world company that makes award-winning PCs for our customers.
(Lenovo Austrlia 2013) CULTURE Lenovo called their culture as Lenovo Way.

“We do what we say and own what we do” VALUE Serving Customers
Trust and Integrity
Teamwork Across Cultures
Innovation and Entrepreneurial Spirit Global Strategy Global Sponsorship Olympic Games Thank You ! Pricing and Promotion Globalization is an inevitable option, especially after China joining the WTO.
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