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University of Liechtenstein goes social

Swiss Academia and the Social Media Landscape - November 13 Closing Event
by

Herwig Daemon

on 26 March 2014

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Transcript of University of Liechtenstein goes social

University of Liechtenstein goes social
Herwig Dämon, Head of Communications - @herwigdaemon
Where we come from
What we do
Where we want to go
Strategic goals

Increase awareness and visibility

Position University as institution with personal, direct contact

Build networks of multipliers
2/2011
3/2012
4/2011
Facebook
300 likes
#springstudytour
YouTube
Twitter
Foursquare
LinkedIn
Youngest German-speaking university (2011)

1´200 students, docent/student ratio 1:12

„Think tank“ for teaching, research, transfer and life-long learning in architecture and business economics

International: 40+ nations, 70+ partner universities
Marketing > Communications

Brand Management
Corporate Communications
Internal Communications
Product Marketing

2.8 headcounts
www.uni.li
@uni_li
#unili
Focus
Provide value
Consider resources
Platforms
Staggered approach:
1) Facebook (#3 traffic driver to uni.li)
2) YouTube, Twitter
3) LinkedIn, Foursquare

Gaps on purpose (e.g. Google+)

Different functions for platforms
Activities
Collaboration and buy-in
Facebook ads
Social Media icons on uni.li
Posters on campus
Students / employee newsletter
Twittering at events
Cross references FB - Twitter
uni.li toolbox
Platforms
Collaboration and buy in
Social Media Café
Project week > Storify
#hiltifellow
Involvement of enrolled / incoming students
Content curation by students
Activities
Facebook ads
Tools
Editorial plan
Hootsuite
Radian 6 / Swissnex reports
Internal metrics
Podio
03/2013
3'600+ Facebook likes
No dedicated Social Media Manager
No dedicated budget
On top of other responsibilities
"Sharing is caring"
Print ad budget re-directed to SoMe
Strategy
Quality
Basics
Challenges
e.g. videos on YouTube
e.g. SoMe Guidelines
Finally define one!
Key take aways
It's not rocket science
Little resources? - Find allies
Fail forward
Facebook sponsored stories / ads
SoMe icons on uni.li
Marketing on campus: banners, displays, newsletters
Event twittering and cross-references
Focus
Full transcript