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Orchestra 2013

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by

Marcin Sołtys

on 20 November 2012

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Transcript of Orchestra 2013

COMMUNICATION STRATEGY 2013 PRINCIPLES EFFECTIVENESS "winning the hearts and minds of citizens" in their daily lives QUALITY DG's health & consumer experience + communication professionals' best practices ENGAGEMENT encompassing all policy areas of DG SANCO: safe food & goods, consumer affairs, health COORDINATION concerted effort: timing, cooperation, teamwork, breaking down silos MONITORING monitoring & evaluating communication actions BUSINESS
CONTINUITY no departure from set agenda and previous work and OBJECTIVES & PROPOSED ACTIONS OBJECTIVES help ensure the successful implementation of health & consumer policies contribute to overall effort of demonstrating the added value of action at EU level PROPOSED
ACTIONS CROSS-BORDER
HEALTH CARE
DIRECTIVE CONSUMER
CREDIT
DIRECTIVE TOBACCO
PRODUCTS
DIRECTIVE
REVISION FOOD
LABELLING PLANT
AND ANIMAL
HEALTH
PACKAGE THE COMMISSION
WORK PROGRAMME THE COMMISSION'S
CORPORATE COMMUNICATION
PRIORITIES FOR 2013 A CONCERTED EFFORT INSTRUMENTS INTERNET Our websites:
- streamlined & rationalised
- with improved quality
- with reviewed management MEDIA Our messages:
- reaching national & local media
- interesting also for Brussels-based journalists
- adopted to media reality (cooperation with the Spokesperson) STAKEHOLDER MAPPING Our stakeholders:
- better identified & explained
- reached with a tailored message AUDIOVISUAL Our audiovisuals:
- used more strategically
- with a dissemination plan
- measured in terms of cost & impact SOCIAL MEDIA Our Twitter accounts:
- operated by 04
- used to monitor debates on the portfolio's topics
- measured (regular reports) INFOGRAPHICS Our data:
- communicated visually
- embedded in traditional tools,
e.g. IPs EVENTS Our events:
- economically efficient
- organised in synergies with relevant partners PUBLICATIONS Our publications:
- published online
- print only if there is an absolute need AUDIENCE & PARTNERS CITIZEN POLITICAL STAKEHOLDERS EU Member States, EP patient, consumer SPECIALISED STAKEHOLDERS consumer & patient organisations,
industry, doctors and vet organisations OTHER DGs JUST, ENTR, AGRI, EMPL G
O
V
E
R
N
A
N
C
E DIRECTOR-GENERAL

COMMUNICATION COMMITTEE
(managers of DG SANCO) AND AT YOUR SERVICE... COMMUNICATION UNIT 04 PRINCIPAL ADVISER ANNUAL COMMUNICATION
STRATEGY AND
PLANNING PLANS FOR PRIORITY
ACTIONS IN
COORDINATION WITH
LINE UNITS CENTRALISING ALL MEDIA ACTIVITY AND RELATIONS
TO THE SPP, WEB
PUBLISHING AND
GRAPHICAL SERVICES SUPPORT ON FRAMEWORK CONTRACTS, SOCIAL MEDIA, NEW TOOLS, VISUAL IDENTITY, TRAININGS MANAGING EVALUATIONS
OF COMMUNICATION
ACTIONS EVALUATION ACTIONS INDICATED IN THE PLANNING - TO BE MONITORED BY 04 SELECTION OF EVALUATED ACTIONS - IN CLOSE COOPERATION WITH THE LINE UNITS
Full transcript