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Abercrombie and Fitch

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Caroline Ahumada

on 14 January 2013

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Transcript of Abercrombie and Fitch

1892 By: Caroline Ahumada The CEO of the company wears
flip flops to work and encourages the
other workers to do the same.
A&F offered a lot of money to
the Jersey Shore cast to stop
wearing their clothes. 2000 David T. Abercrombie Ezra H. Fitch Interesting Facts This company also owns other leading
brands such as: Hollister, Gilly Hicks and Abercrombie Kids. 1910 In 1939 A&F was known as the greatest sporting goods store in the world. 1947 1975 Founder was David T. Abercrombie. Ezra Fitch was the co founder. The stores name was Abercrombie Co. and sold hunting and fishing gear. It's logo was " The Greatest Sporting in the World" 1927 they were the official outfitters for Charles Lindbergh, Teddy Roosevelt and Ernest Hemingway. Hit it's sales peak and continued to expand. 1960's net sales dropped. They went bankrupt. 1977 sporting goods retailer Oshman bought the store. 1988 Limited Brands moved A&F headquarters and cleared out all their inventory. Michael Jefferies made the company expand like crazy. New successful marketing strategy was made. 2005 they paid a settlement of 40 million after they lost a federal discrimination case. A&F was one of the hardest hits during the recession. After being sued several times, A&F has still been successful to this very day. THE END
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