Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Trust - The New Marketing Frontier for Financial Firms

“Trust” is increasingly important to achieving marketing results. Until you achieve trust, whether it’s online, in your office or at a networking event, you won't get the results you so desire.
by

Kirk Lowe

on 30 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Trust - The New Marketing Frontier for Financial Firms

CONNECT
ADVOCATES
INTRIGUE
CONVERT
CAPTURE
INFLUENCE
ENGAGE
REFERRALS
+
HAVE A COMPELLING, WELL ARTICULATED
BRAND
Your uniqueness should be relevant to your ideal audience
Your reason for connecting better be intriguing
Your uniqueness should be a compelling strength
DISCUSSIONS
ON SOCIAL NETWORKS
DOWNLOADS
PAPERS, CHECKLISTS, PRESENTATIONS, BLOG, BOOK REVIEWS, VIDEOS,
INFOGRAPHICS, NEWSLETTER, CASE STUDIES, ANALYST REPORTS, ASSESSMENTS
ATTEND
WEBINARS
EVENTS
IN-PERSON
ASSESSMENT
TAKE
CAPTURE
AND
RESPOND
DOWNLOADS
C A P T U R E B A S I C
CONTACT INFO
FOR
RESPOND
G A U G E H O W T O
INFLUENCE
SHARE REMARKABLE CONTENT
- Be consistent & timely
- Wow prospects and clients with wisdom and generosity
- Share more of your own wisdom than others' (at least 50/50)
DON'T TRY TO SELL
AT THE FIRST SIGN OF INTEREST
BUILD
RAPPORT FIRST
+
OFFER MILDLY INTERESTED TO
SERIOUS
MODERATELY INTERESTED TO
CREATE ADVOCATES
RECEIVE REFERRALS
Be your brand, fulfill promises
Make it easy to ask for and receive referrals
EMAIL BLAST
Use 3rd party provider to mitigate risk and leverage tracking
+
Use 3rd party tools for templates, deliverability and email client compatibility
iContact | Constant Contact | Vertical Response Mail Chimp | Campaign Monitor
SOCIAL INVITE
Targeted profiles and content will help attract ideal prospects
NETWORK EXPOSURE
Remember, every connection opens you to their network and significantly increases your exposure and possibilities
ATTRACT VIA SEO
Use keyword tools to find best words to position for search engine rankings
+
Original content optimizes your site for search engines
+
Curated content can work against you
ATTRACT VIA BLOG
Great content attracts great prospects
+
Share more or your own content than other people's content (Publishing vs Curating).
VIA SOCIAL POSTING/SHARING
You need to stand for something
ASK IMPORTANT QUESTIONS
+
GAUGE INTEREST
RECOMMENDED RESPONSE
BEST FEATURE
EASE OF CREATION
1 = easy (can do yourself)
5 = difficult (need professional help)
{
{
{
SIMPLE
INTEREST
MODERATE
INTEREST
SERIOUS
INTEREST
Checklists
Blog
Papers
Presentations
Infographics
Book Review
Attend Webinar
Newsletter
Market Commentary
Case Studies
Assessments
In-Person Events
Email Responder
Keep Sending
Email Responder
Email Responder
Nothing
Nothing
Call/Email Responder
Call/Email Responder
Keep Sending
Call/Email Responder
Call/Email Responder
Call/Email Responder
Builds Credibility
Builds Credibility +
Top of mind awareness
Shows Deeper Interest,
Builds Credibility, Differentiates
Shows Deeper Interest,
Builds Credibility,
Visually Intriguing, Implies
Your Propensity To Simplify
Shows Personality
Showcases Professionalism,
Builds Credibility + Rapport
Shows Commitment,
Builds Credibility + Rapport
Builds Credibility,
Does Not Differentiate
Builds Credibility,
Differentiates
Deep Engagement, Differentiates,
Establishes Value
ALL OF THE ABOVE
F U L L N A M E + E M A I L
THE NEW MARKETING FRONTIER
“Trust” is increasingly important to achieving marketing results. Until you achieve trust, whether it’s online, in your office or at a networking event, you won't get the results you so desire.
FOR FINANCIAL FIRMS
Full transcript