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# Copy of Principles of Designs, Rule of Thirds, and Design Elements

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## Ellen Craig

on 17 October 2013

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#### Transcript of Copy of Principles of Designs, Rule of Thirds, and Design Elements

Principles of Design, Rule of Thirds, and Design Elements
Principles of Design
By applying all of the information you can use them to make your art stand out and impressive or any type of work you may have.
The principles of design are balance, proportion, rhythm, emphasis, and unity.
Rule of Thirds
Design Elements
Line, color, shape, texture, space, and form are all types of the design elements
Balance
Balance is the concept of visual equilibrium, and relates to our physical sense of balance.
Symmetrical balance can be described as having equal "weight" on equal sides of a centrally placed fulcrum
Asymmetrical balance, also called informal balance, involves placement of objects in a way that will allow objects of varying visual weight to balance one another around a fulcrum point.
Proportion
Proportion refers to the relative size and scale of the various elements in a design
They are used to organize or arrange the structural elements of design
Rhythm
Emphasis
Unity
When one or more elements of design are used repeatedly to create a feeling of organized movement
Rhythm creates a mood like music or dancing.
To keep rhythm exciting and active, variety is essential.
The part of the design that catches the viewer’s attention
This part can be different in size, color, texture, shape, etc.
The feeling of harmony between all parts of the work of art, which creates a sense of completeness.
Using imaginary grids to visually divide the page into thirds vertically and/or horizontally and placing most important elements within those thirds.
Optical Center- spot the eye first sees (place most important design here)
Z Pattern- pattern the eye follows when scanning a page (important elements go on Z-pattern
the basic units of a painting, drawing, design or other visual piece
Line
Defines or bounds an edge, but not always the outside edge, could represent a fold or color change.

Are used in linear shapes and patterns to decorate many different substrates, and can be used to create shadows representing tonal value, called hatching
Color
Color can aid organization so develop a color strategy and stay consistent with those colors.

It can give emphasis to create a hierarchy
Shape
A shape is defined as an area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, color, or texture
Texture
Texture can be added to attract or repel interest to an element, depending on the pleasantness of the texture
Tactile texture is the actual three-dimension feel of a surface that can be touched
Visual texture is the illusion of the surfaces peaks and valleys, like the tree pictured
Space
Space is concerned with the area deep within the moment of designated design, the design will take place on. For a two-dimensional design space concerns creating the illusion of a third dimension on a flat surface
Form
Form is any three dimensional object
It can be measured, from top to bottom (height), side to side (width), and from back to front (depth). Form is also defined by light and dark
You can use your ideas in art, photographs or a website you may be creating
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White Space
Negative or empty space of any color

Gives a design breathing space

Smoothes transitions between elements
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