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Learning with Prototypes

Presented on product.bp meetup, 03/04/2014 http://www.meetup.com/product-bp/events/161880942/
by

Péter Balázs Polgár

on 15 April 2014

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Transcript of Learning with Prototypes

vs
What to learn
Books to read
http://shop.oreilly.com/product/0636920021827.do
http://rosenfeldmedia.com/books/prototyping/
Effort
Detail of learning
Fidelity
Just do the relevant part
(MVP, or rather MVF - Minimum Valuable Feature)
setup prototype for the test
Low
Pen and Paper
quick and cheap
fun to create
modify on the fly during test
+
-
rapid iteration is hard (even with eraser)
simulation is artificial
feedback
high level concepts
structure
Click through wireframes
Medium
High
workflow (concept and usability)
navigation
easy(-er) to modify
can be created from existing (screenshots, paper)
texts get more attention
have to give proper context
tools
PowerPoint / Visio
Mid-fi - Hi-fi
interaction
page / screen elements
usability
realistic looking
visual design similar to end result
data interaction may be limited (no content)
effort in similar range than real product
Hi-fi - Coded
code reusable in production
realistic, native environment
data is hand coded or real
can be also a/b tested
too detailed, slow to develop
"release delay"
realistic, same as from real product
native, non-production code
Release and test
Learning with Prototypes
Polgár Péter Balázs
peter.polgar@prezi.com
twitter: @polgarp

Good for communication
Recruit the right participants (from the target group)
Right moderation is the key: don't lead the user, watch their behavior
develop
release
measure
a/b test
measure
develop
release
measure
measure
develop
release
measure
http://balsamiq.com/
https://popapp.in/
http://www.invisionapp.com/
https://marvelapp.com/
1. Is there a need for the solution I’m designing?
Test and release
3. Is my solution usable?
2. Is there value in the solution and features I’m offering?
user testing
Prototypes
Simulation of the real experience
Has to be interactive (not just mockups)
Minimal effort to maximize learning
Why they are good?
Generate ideas
It shows, not just tells about the planned experience
Reduces muda (waste)
+
-
feedback
tools
+
-
feedback
https://webflow.com/
http://getbootstrap.com/
http://proto.io/
http://www.axure.com/
tools
+
-
feedback
https://webflow.com/
http://getbootstrap.com/
http://jquery.com/
+
Testing prototypes
setup test for the prototype
Plan what you want to learn
Setup test scenario
Get feedback from real users: watch them (trying to) use your prototype
hoover
hoover
click
example
example
Full transcript