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R1N Roofing & Siding

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Manitoba/Ontario Prezi

on 24 July 2017

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Transcript of R1N Roofing & Siding

Creating Top-of-Mind Awareness for
R1N Roofing & Siding!

How R1N Roofing & Siding Can...
Increase Name Awareness!
Influence Target Audience!
Start People Talking!
Build Brand Awareness!
Generate New Customers!
Sell Products and Services Today!
Past
How did you get here?
Present
What are you doing now?
Future
Where are you going?
S.W.O.T.
Strengths
Weaknesses
Opportunities
Threats
Lack of Name Awareness
Promoting Competitive Warranty
New Developments
Competition
Personal Connections
Locally Owned and Operated
Knowledge and Experience of 25 years combined!
Quality Work From Owners Start to Finish
Eaves and Snow Removal
Free Estimates
Market Research
Stats Canada shows that there are 8091 homes in the City and RM of Portage La Prairie
85% of homes in PLAP/RM are 26 years or older
So 6877 homes in the City of Portage la Prairie and the RM will potentially need to upgrade their roofs and siding.
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise?
Advertising Creates Powerful Inter-Media Synergies
Repetition sells! Businesses that reach and influence consumers repeatedly over time with multi-platform approaches build stronger consumer awareness, confidence, and sales.
Competition is Increasing
Advertising can keep you top-of-mind with your prospects and ensures you don’t get forgotten amidst your competitor’s advertising.
Advertising Can Differentiate You
When products and prices are perceived to be the same or similar everywhere, the image and reputation you create with your advertising can be the tie-breaker that helps consumers choose you over your competition.
Why Radio?
Radio Is Intrusive
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Your Message Stands Alone
When your radio commercial airs, there are no pop-ups, news headlines, competitor’s ads, or other distractions to detract from your message.
Radio Creates Pre-Need Preference
Busy consumers won’t take time to read ads or websites for products or services they are not in the market for. But intrusive radio influences them on the go, before they have a need, creating preferences for your business when they do have a need and begin their search.
Radio is Effective & Personal
Radio is accessible in the car, at home, at work, on your mobile phone/tablet, in stores, restaurants, and at the dentists office.
Your potential customers spend more time with Radio than any other type of local media.
92% of adults listen to radio an average of 20+ hours per week.
Mix 96.5FM has a personal and local connection with our audience.
What's Your Message?
1 of 2
30 second commercials
What's Your Message
2 of 2
30 second commercials
What's Your Message
1 of 1
10 second liner

What's Your Message
Marketing Plan on Mix 96.5FM
11:00AM Weather Sponsorship
Includes Intro & 10-Second Commercial Liner
Airing Monday - Sunday

96 Days of Summer
You can be part of the action this Summer by partnering with MIX 96 as we broadcast live from Summer hot spots, fairs and festivals throughout the Central Plains!

As a partner you will receive:
• 125 – 30 second commercials
• Aired between May – September 2017
• Name and Location Mention on 120 event location ID liners (Clients will air in rotation)
• Name and Location Mention on 120 shared 30 second Produced Promos (Client will air in rotation)

(Maximum of 6 partners)
~Prizing Optional~
Summary
With MIX 96.5FM YOU will be...
Be Known Before You're Needed!
Connected with our
audience
Connected with our
community
Connected with your
customers
&
A Sound Partnership!
Marketing Funnel
Helping to Keep Portage Beautiful One Roof at a Time!
$5,000
$34,385,000
in potential business

Potential homes needing a roof upgrade in Portage la Prairie and RM
6,877
Average cost of a roof
Full transcript