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Public - The Evolution of SaaS Marketing
Transcript of Public - The Evolution of SaaS Marketing
WDTY? Growth Hacking is not a strategy
as content strategy
/ Organic still great investment
6 Keys to
SaaS Marketing in 2016
Account Based Marketing
Great CAC =
SDRs up to vision, education, etc??
Math of SaaS
Upsell + Renewal = Success
Pre-sales support is marketing
In-product is best
No silver bullet. You have to do it all.
Where does that leave us today?
Help on big picture
Solve their problem
Give your vision
Establish Value Prop
Signup & First Experience
Sales & Marketing
Integrated Customer Experience
"UX of your business"
TCO of SaaS
Access from Cloud
CMO tied to Revenue
Time to Value
Future CMOs as owning the end-to-end delivery and usability of the entire customer lifecycle.