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Public - The Evolution of SaaS Marketing

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by

Jim Szafranski

on 23 June 2016

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Transcript of Public - The Evolution of SaaS Marketing

Evolving your approach to SaaS Marketing
Jim Szafranski
COO, Prezi
WDTY? Growth Hacking is not a strategy
Product
remains King
Support
your Customers
Educate
as content strategy
Personalizale
your Engagement
SEO
/ Organic still great investment
Know your
Data
6 Keys to
SaaS Marketing in 2016

Account Based Marketing
Ramping
SEM
SEO push
Mobile push
Great CAC =
"Seller Beware"
SDRs up to vision, education, etc??
Math of SaaS
Upsell + Renewal = Success
PacCrest Analysis
Pre-sales support is marketing
In-product is best
Time
Interdependence
No silver bullet. You have to do it all.
Data
Engineering
Sales
Support
Content
How?
MARKETING
Complexity
Complexity
Programmatic
Integration?
Where does that leave us today?
CAC
LTV
Retention
Marketing
Sales
"takes order"
Content Strategy
Help on big picture
Ideally
in-product
Solve their problem
Recommend Plan
Give your vision
Prezi.com
What Persona?
Establish Value Prop
Signup & First Experience
Pricing
Product
"Builds it"
Sales & Marketing
"Sells it"
Integrated Customer Experience
Find<>Try<>Buy<>More
"UX of your business"
SDRs
TCO of SaaS
Access from Cloud
SEO
CMO tied to Revenue
Online Trial
Time to Value
SEM/Digital
Content Mktg
Email Mktg
Digital Era
Future CMOs as owning the end-to-end delivery and usability of the entire customer lifecycle.
Traffic
Conversions
Behaviors
Messages
1999
Full transcript