Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Untitled Prezi

No description
by

Laura Lezcano

on 28 September 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Untitled Prezi

ALGUNOS
EJEMPLOS
DATE: 28/9/2013
TEAM: Marketing
¿Para que sirve?
The shapes
The shapes are the simplification of the letters A-I-E-S-E-C. However, the shapes are not replacing the AIESEC logo, but support the individual chapters in giving them the creative freedom to
PLAY, EXPERIMENT AND CREATE.
Do's and Dont's
Always use 2 or more different shapes:
Program concept
The AIESEC Brand Refresh has developed a concept for additional visual elements to give all AIESEC members and programs maximum
FREEDOM
ADAPTABILITY
FLEXIBILITY
CONCEPT
The concept consists of five very simplistic but strong visual elements that reflect the strength of AIESEC born from the brand attributes:
Impactful, Inclusive, Daring, Dynamic, Diverse.
Use transparent or full color shapes:
FEEL FREE!
To use any color you like!
The refresh
The Refresh aims to translate the networked nature of our organisation, the energy and culture within AIESEC into a visual language and a new way of working. To show who we are on the inside to the outside world.
Visual Elements
The shapes are the simplification of the letters AIESEC. They should always be used in the right proportion.
Using TYPO
There are two fonts you can use for your design. You can use Helvetica (regular, italic, bold and bold italic) and you can use Georgia (regular, italic, bold and bold italic).
YES!
YES!
YES!
NO!
NO!
NO!
NOW WHAT?
MAKE
SHARE
PLAY
Época
Renovación
Tendencias
¿Por qué se hace?
Cada marca/empresa tiene sus propios motivos. Pero alguno de los más comunes son:
¿Qué es brand refresh?

AIESEC Brand Refresh
Brand Refresh
The individual shapes must be recognisable:
The shapes are not to be used to replace AIESEC
logo:
The shapes should always have the
same proportions:
ALL materials representing AIESEC should have an
AIESEC "signature":
Full transcript