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¿Para que sirve?
The shapes are the simplification of the letters A-I-E-S-E-C. However, the shapes are not replacing the AIESEC logo, but support the individual chapters in giving them the creative freedom to
PLAY, EXPERIMENT AND CREATE.
Do's and Dont's
Always use 2 or more different shapes:
The AIESEC Brand Refresh has developed a concept for additional visual elements to give all AIESEC members and programs maximum
The concept consists of five very simplistic but strong visual elements that reflect the strength of AIESEC born from the brand attributes:
Impactful, Inclusive, Daring, Dynamic, Diverse.
Use transparent or full color shapes:
To use any color you like!
The Refresh aims to translate the networked nature of our organisation, the energy and culture within AIESEC into a visual language and a new way of working. To show who we are on the inside to the outside world.
The shapes are the simplification of the letters AIESEC. They should always be used in the right proportion.
There are two fonts you can use for your design. You can use Helvetica (regular, italic, bold and bold italic) and you can use Georgia (regular, italic, bold and bold italic).
¿Por qué se hace?
Cada marca/empresa tiene sus propios motivos. Pero alguno de los más comunes son:
¿Qué es brand refresh?
AIESEC Brand Refresh
The individual shapes must be recognisable:
The shapes are not to be used to replace AIESEC
The shapes should always have the
ALL materials representing AIESEC should have an