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Evolution of Spain's Tourist Brand

A brief history of Spain's Tourism Advertising

Julio Lopez Astor

on 9 June 2015

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Transcript of Evolution of Spain's Tourist Brand

Evolution of Spain's Brand
The LOGO is born
Creativity was kitsch and not very attractive, but...
Who doesn't remember the claim!
The beginnings: Patronato Nacional de Turismo
After the Civil War... a black hole
not too subtle...
After the sun-hungry
No recall, 0 awareness...
What were we doing wrong?
A little twist
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