Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Evolution of Spain's Tourist Brand

A brief history of Spain's Tourism Advertising
by

Julio Lopez Astor

on 9 June 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Evolution of Spain's Tourist Brand

Evolution of Spain's Brand
The LOGO is born
1984
Creativity was kitsch and not very attractive, but...
Who doesn't remember the claim!
The beginnings: Patronato Nacional de Turismo
After the Civil War... a black hole
not too subtle...
After the sun-hungry
No recall, 0 awareness...
What were we doing wrong?
A little twist
Full transcript