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Social media for FHS

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Bronwyn Louise

on 4 December 2013

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Transcript of Social media for FHS

What is Facebook?
The world's largest social network with over 1 billion users worldwide

Key elements of a Facebook page
Profile picture
Cover image
Status update
News feed/timeline

Add a photo, video, location or link to your post
Your timeline (formerly "wall") appears on your page and is a chronology of everything you've shared on Facebook including status updates, links and photos. It also shows things your friends have shared specifically with you
News feed
News Feed is a constantly updating list of stories from people and Pages (like the Faculty of Health Science page) that you follow on Facebook.

News Feed stories include status updates, photos, videos, links, app activity and likes.

The news feed is all about interaction - likes, comments
Profile picture
Cover photo
Photos we've shared
People who like FHS
Pages FHS likes
Cover photo
Profile picture
Share a status update
The FHS Facebook page
A personal facebook profile page
What is Facebook?
Personal timeline
FHS timeline
Personal news feed
What is Twitter?
Facebook allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site includes public features such as:
How does it work?
Getting started
Pages allow members to create and promote a business, organisation or brand.
Create a page
What is Twitter?
Twitter is microblogging - "Tweeting" short burst messages to the world, with the hope that your messages are useful and interesting to someone.
Create an account
What does it look like?
Find people to follow
Suggestions, popular accounts, friends
...or search for a specific person
Why is it so popular?
140 character restriction
Scan friendly
Breaking news

Send a tweet
Add an image, hyperlink or location. Use @reply
What's with the #hashtags?
Trending topics
Categorises tweets for easy search
Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.
Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end.
Hashtagged words that become very popular are often Trending Topics.
No one likes a spammer
Only hashtag relevant keywords that people are likely to be interested in. Too many hastags looks ugly and desperate.
Address someone using @ then their username to get their attention, reply to something they've tweeted or affiliate yourself with a brand/academic/celebrity.

@replies are public and visible to all Twitter users who follow you, but they are directed specifically to one Twitter user.
When you republish something another user has written to spread the word amongst your followers
Search hashtags to find tweets of interest
What is social media?
Online tools and websites that encourage users to interact with people, companies, brands celebrities, journalists etc and form communities by creating,
publishing, and sharing content.

Social news
(Reddit, Digg)
Blogs and microblogs
(Twitter, tumblr)
Social networking,
(Facebook, LinkedIn, Google+)
Social bookmarking
(Delicious, StumbleUpon)
Social curation
Media sharing
(YouTube, Flickr, Instagram)

Types of social media platforms
Who's on what?
Full transcript