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Key to a successful district publication: Key Club branding

Presentation about the Key Club International Brand Guide to present at the club, divisional, or district level.
by

Chris M

on 17 October 2014

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Transcript of Key to a successful district publication: Key Club branding

Why is a brand guide necessary?
It allows you to unleash your creativity for publications and products, while following the Key Club International graphics standards.
Resources
Download the Key Club International brand guide:
Logo
Fonts
Colours
10 basic "key club" colours; use them in your publications and make your material stand out!
Graphic elements
Key to a successful publication:
Key Club
graphics standards

More graphics!
Photography
VITAL
TO YOUR NEWSLETTERS!
What represents Key Club?
When to use
Give it plenty of space!
Important
Don't play around with the logo!
more prominent
larger size
top of newsletter header
front of brochure
less prominent
smaller size
bottom of newsletter footer
back side of brochure
Refer to their
colour codes
depending on the media that you are using!
...and many more!
http://www.keyclub.org/fad/cm/brand.aspx
All of the logos and graphic elements can be found at:
http://www.keyclub.org
Good luck with your term! :)
"Key Club"
Examples
Full transcript