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Student CM 380 Definition

Dimensions, genre, evaluation

Patrice Oppliger

on 3 September 2013

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Transcript of Student CM 380 Definition

COM CM 380
Communication Theory and Processes

What is Theory?
an organized set of concepts or explanations for a phenomenon
one way to capture the "truth"
Genres of Theory
Dimensions of Theory
Epistemology: knowledge
Structural and Functional
Cognitive and Behavioral
Ontology: nature of being
Evaluating Theory
Scope: comprehensiveness
Appropriateness: logically consistent
Heuristic Value: new ideas
Validity: generalizability
Parsimony: simplicity
Openness: invites challenge
Humanistic vs Social Scientific Theories
Philosophy: free will
Qualitative research
Social Scientific
Psychology: patterns
Quantitative research
Humanistic: describe
Social Scientific: explain, predict, and control
A "Good Theory:"
conceptually interesting
constantly evolving
Universal Stance vs. Relativists
Determinist (passive) vs. Pragmatists (active)
Realist vs. Nominalist vs. Social Constructivist
Value-free vs. Value-laden
Axiology: value/influence
Full transcript