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Individual Presentation: The SmartWatch

NSU (HSBE) ECN 5050: Economic Thinking
by

Willene Suen

on 28 March 2015

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Transcript of Individual Presentation: The SmartWatch

Individual Presentation:
The SmartWatch

ECN 5050 -Economic Thinking
by Huiying Sun (Willene)
Agenda
Introduction
Flash Back
Current View
Elasticity of Supply & Demand
Future Look
Introduction
Definition: What is a SmartWatch?
A smartwatch is a computerized wristwatch with three characteristics:

Worn on the wrist
Able to indicate time
Able to wirelessly connect to the Internet
Functions of the SmartWatch often include:
Making and receiving calls and messages
Ability to run mobile applications
Fitness trackers
Types:
“Accessory” or “companion” smartwatches
"Standalone" smartwatches
Flash Back
Current View
In 2013,
40 companies
3,1 million units with average price at $225.
Generating a market volume of $ 700 mil.

In 2014,
89 companies from 18 countries
6.8 million units at an average price of $189
The market volume reached $ 1.291 bil.

Current View
Introduction
Future Look
SmartWatch Global Sales 2010-2020
Thank you !
Elasticity of Supply & Demand
The degree to which a demand or supply curve reacts to a change in price is the curve's elasticity.
There are three levels of demand elasticity:
Unit elastic
Highly elastic products
Readily available in the market
May not necessarily need them in daily life.
Inelastic products
More of a necessity to the consumer in his or her daily life.
Elasticity of Supply & Demand
Factors Affecting Demand Elasticity
The availability of substitutes - positive
Amount of income available to spend on the good - less income, more elastic
Time - most likely positive
Factors that influence the elasticity of supply

Space capacity - positive
Stocks - positive
The ability to use other resource inputs - positive
The amount of time available to respond to a price change - positive
Elasticity of Supply & Demand
Nova Southeastern University
Full transcript