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A Game of 20 Questions for Social Media

What everyone thinking about using social media for marketing wants to know but is afraid to ask.

Michael Bourne

on 4 March 2013

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Transcript of A Game of 20 Questions for Social Media

20 QUESTIONS FOR SOCIAL MEDIA MARKETERS How are we supporting a community to take a desired action? Do we have a conversation strategy? How are we inviting participation? How are we delivering dynamic content? Are we leveraging content
creators? Are we being generous with our brand? How are we finding the right influencers? Do we have ideas that generate more content? Does our marketing increase chatter? Can our community remix with us? Is our social mobile? Are we engineering our presence? Are we cross-promoting? Matching earned social with paid media? Are our events social? Does it go mainstream? Can we try new things? Does it support our brand? Can we measure it? Are we committed?
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