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John Deere Presentation

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by

Steven Fawcett

on 1 May 2013

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Transcript of John Deere Presentation

Deere & Co.
Mission and Vision Team 4 Steven Fawcett, Rachel Nappi,
Bryan Hartnett, & Katie Johnson Internal Assessment A company must assess the Marketing, Finance, and Production departments

Create IFE Matrix to review and understand the internal processes

Assess the financial position of the company to develop a strategy Internal Factor Evaluation Matrix External Assessment Comparing John Deere to their major competitors

Develop and review the EFE matrix to be able to capitalize on the key opportunities they show

Reviewing key industry factors

Discover the best avenue for the company to pursue External Factor Evaluation Matrix Competitors Competitive Profile Matrix Demand Shifters SWOT Matrix Strong focus on expanding in rising markets

The ability to penetrate markets in Brazil, Russia, India, and China, as demand increases

Operating with an inferior distribution center

IT communications system is outdated compared to the amount of locations

Industry growth surpassing the following years SPACE IE Matrix Grand Strategy Matrix QSPM Expand internationally into Brazil

QSPM rating 6.20

Update the IT communications system and network

QSPM rating 4.71

Based on the IFE and EFE Matrices updating the IT communications system is not effective enough Strategy Implementation Build two manufacturing facilities in Sao Paulo, Brazil
Donate $25 million to sponsor the FIFA World Cup in 2014
Donate $25 million to sponsor the Olympics in 2016 Projected Income Statement Strategy Evaluation Balance Scorecard Increase customer satisfaction by offering excellent customer service

Invest in advertising and promoting Agricultural Machinery overseas

Gain more market share in Brazil

Increase revenue by 20% (2 Years) by offering their innovative products Ratio Analysis

Mission Statement:

To exceed customers’ expectations by providing the highest quality products, services, and aftermarket support internationally. To create an environment that provides all of our employees the opportunity to grow and contribute to the long-term success of our business.

Vision Statement:
John Deere strives to be the world’s prominent leader and provider of the agricultural industry. CNH Global NV: Agriculture, Construction, & Financial Services

Caterpillar, Inc.: Construction, Mining Equipments, & Gas Turbines

Kubota: Agriculture & Construction Increasing market share by selling products at slightly lower cost while there is a high demand.

Industry is rapidly growing.

Agriculture is currently 75% of John Deere's Revenue.

Maintaining customer loyalty.

Increase brand awareness through advertising and sponsorships with major events in Brazil. Government push toward ethanol and bio-diesel fuels
Increase in population
Technological advances in agricultural equipment Mission Statement:
To exceed customers’ expectations by providing the highest quality products, services, and aftermarket support internationally. To create an environment that provides all of our employees the opportunity to grow and contribute to the long-term success of our business.

Vision Statement:
John Deere strives to be the world’s prominent leader and provider of the agricultural industry. Better overall rating which stands at 3.68 vs. CAT 3.46 & CNH 2.86
Higher customer loyalty
Competitive pricing
Average market share Competitive EPS at $7.89 compared to competitors.
CNH at $4.68 & CAT at $8.71 Deere is profitable company with high profit margin ratio.

Highest current ratio at 2.22, CNH at 1.49 and CAT at 1.43 Expected 5% increase in revenue in 2013 After investment there is about a 10% increase We are financing this investment through debt, which is the most efficient way to generate income from the cost of investment.
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