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5/15/13 Social Media Marketing: Best Practices - Session #1

Putting the customer back in service and public back in relations.
by

Terence Klein

on 7 March 2014

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Transcript of 5/15/13 Social Media Marketing: Best Practices - Session #1

Social Media Marketing: Best Practices
Session #1
Presented by: Terence Klein
March 11th, 2014
Whatcom Community College
terenceklein@yahoo.com

Photo credit: Colin_K via Flickr
http://www.socialmediaexaminer.com/8-ways-to-find-great-social-media-content/
What is your "Findability"?
Content Creation and Sourcing...
Do you stand out and rise above?
Or do you follow the crowd???
Photo credit: a4gpa via Flickr
#1 Get Found on Google Places....








https://accounts.google.com/ServiceLogin?service=lbc&continue=https://www.google.com/local/add%3Fservice%3Dlbc
http://lexical-disambiguation.com/2011/08/how-to-list-your-business-in-google-places/
Image via: http://rhinowebconsulting.com/wp-content/uploads/2011/09/google_places.jpg
Simple Steps to Social Media Success...
Photo Credit: Blently via Flickr
http://socialmediatoday.com/eric-harr-resonate-social-media/365339/10-simple-steps-social-media-success
Social Media Case Studies
Image credit: scbr via Flickr
http://www.marketingprofs.com/articles/2011/4765/seven-principles-for-social-success-and-the-companies-already-getting-them-right
How "Social"
IsYour Story?
http://www.veri.com/t/facebook-for-your-business
Pop Quiz Time!
Photo Credit: albertogp123 via Flickr
http://www.veri.com/t/local-marketing/1100
http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Social_Media_10_7aSP.pdf
A little birdie told me...

#SMWCC513

Last words...

Listen to the conversation
Join the conversation
Stand out
Be transparent
Don't forget to say "Thank You!"

Let the
'big guys'
help you...

If they're
strong enough,
they'll survive.

The Art of Facebook Engagement...
Topics that we will cover today...

Content Creation and Curation
Getting "Found" Online
Creating Stunning Profiles/Pages
Social Media Optimization (SMO)
How big brands use social media
Your Questions...
https://www.facebook.com/NogginBranding
The Conversation is going on, with or without you...
#waterbreak #SOTU
O
Full transcript