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Social Media Training
Berkeley Scotton 24 May 2012
Transcript of Social Media Training
sharing Blogging Micro-
sharing Message boards
Comments for blog posts & newsarticles Video sharing Vodcasts Bookmarking Slidecasts Collaborative
work Welcome to
Social Media Training The very-very-very-very basics
Share, Like and Tweet? – The purpose and use of different platforms
To be or not to be...heard – The creative use of social media
They way we like it – The Berkeley Scott Social Media Strategy
When it goes wrong...- Quick Tips for Crisis Management
Law and order – The legal aspects of social media
Social Media Quiz Today's Agenda ... small The rest Only the
tip of the
iceberg... Facebook? Twitter?
An umbrella term that defines the
various activities that integrate technology,
social interaction, and the construction
of words and pictures Share, like, tweet? Law
Order To be or not to be... The way we Basics ... small Today's
Agenda HEARD The purpose and use of
different Social Media Platforms Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook Inc. As of February 2012, Facebook has more than 845 million active users.
Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile.
Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends". Facebook
Personal Account Let's get started Let's Login
(or set up an account) www.facebook.com Personal
account 2. Newsfeed 3. Messages 4. Events 5. Find Friends 1. Business Page
4. Poll feature Why should we use Facebook for business Q: Here are 7 business advantages of
Facebook Business Pages: A: Because it is so popular. Q: A: 1. Facebook is popular with all age groups
2. Our Facebook Business Page appears in Google Search
3. It is public, so we can link it from our web site
4. It is an 2-way communication channel with our clients, candidates and prospects;
5. It has easy-to-manage photo albums - a picture speaks a thousand words
6. We can manage the page yourself “Facebook is for people you already know,
Twitter is for people you’d like to know better” Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets".
It was created in March 2006 by Jack Dorsey and launched that July.
The service rapidly gained worldwide popularity, with over 300 million users as of 2011, generating over 300 million tweets and handling over 1.6 billion search queries per day.[ It has been described as "the SMS of the Internet.” •Conversational tool –respond to other people’s tweets, engage in conversations
•Information tool – provide information to others and get informed
•Allows you to stay connected real time
•You choose the message, not the recipient Twitter is... So...
Let's get started Let's sign in, or sign up www.twitter.com
•Sign up twitter.com
•Brand yourself professionally – choose a professional Twitter name using your full name combined with the brand name (eg. @BSDavidSmith) that is easy to remember
•Design your profile – add info, url, image, bio, location – take time to create a professional profile that will attract your target market
•Start following people (search.twitter.com put in some keywords)
•Watch as other people follow you back
•Follow relevant people and regularly unfollow those who aren’t relevant or/and not follow you back ie. Not interested in you
•You can follow anyone/anything
•You can only receive messsages of those you follow
•Use @ prior to a persons twitter name to tweet to them directly
•Use D at the beginning of the tweet to direct message (also known as DM)
•Use RT if you'd like to re-tweet a message How to get started www.twittonary.com How can Twitter improve our business LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking.
As of 3 November 2011, LinkedIn reports more than 135 million registered users in more than 200 countries and territories.
The site is available in English, French, German, Italian, Portuguese, Spanish, Romanian,
Russian, Turkish and Japanese. Log in or set up an account on Let's get started... •Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.
•Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.
•Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.
•Social Photo and Video Sharing. (YouTube, Flickr, Pinterest) Interact by sharing photos or videos and commenting on user submissions.
•Blogging & Microblogging – Twitter, Blogspot, WordPress, Tumblr
•Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles. www.linkedin.com Your Profile
News The important
LinkedIn discourages users from posting your email address in your profile as it gives you
significantly less control over who obtains it and how it might be used. However, posting
your email address in your profile could encourage more people to contact you directly as they
already have your email address and do not need to use one of their limited InMails to do so!
It is important to include lots of appropriate ‘keywords’ in your profile – this makes you more visible to relevant LinkedIn users and means that the news feeds and recommended connections are more relevant to you.
This section of your profile is the ideal opportunity to summarise the vacancies you are handling
/ the type of candidates you are looking for.
This information appears at the top of your profile and is therefore
one of the first things people will see when viewing your profile.
You should continually review and update this section.
Not only does it keep your profile up-to-date and relevant to people viewing it, but every
time you amend this section, your profile is highlighted in the Network Update
section of your connections. like it When you join, you create a profile that summarises your professional accomplishments.
Your profile helps you find and be found by both clients and candidates.
•LinkedIn users in your network (i.e. within three degrees) can see your name and full profile information
•LinkedIn users outside your network can see a limited view of your profile, without your name: non-premium account subscribers will see a shortened profile without your name and premium account subscribers will see your full profile, but still without your name or contact information
•Only direct connections can see your email address Professional "Headline" Note that: Your Profile Make sure that you give enough information to attract relevant candidates, but not so much information that you give your client away – don’t be too specific!
Here are a couple of good examples of the sort of thing to say:
“Debbie Harry is working on Resource Planning Consultants NW £40K”
“Mike Leigh is looking for a sales-focused Senior Account Manager with experience in data centre infrastructure” A word of caution! Recommendations In effect, this is a LinkedIn testimonial.
• Helps win clients and candidates
• Strengthens your relationships and your network
To get recommended, click on the ‘Ask for an endorsement’ link and follow the instructions on
the form – it is already pre-populated with a
nicely worded standard message, but of course
you can customise this if you wish. Obviously, don’t ask clients for a recommendation where it may be sensitive (e.g. a first placement
but still many more vacancies to fill, or at the start of an assignment).
But getting recommendations from clients and candidates once a role is filled gives you real credibility and will potentially help win further clients and candidates.
Be careful about who you recommend – you don’t want to ‘give away’ good clients or good
candidates to other people!
Users with recommendations in their profiles are three times more likely to receive relevant offers and enquiries through searches on LinkedIn. for recruiting Tips how to use
LinkedIn Know What LinkedIn
Is Good For
LinkedIn is a terrific resource for actively recruiting talent, but it isn't a particularly good way to fill a high volume of lower-level jobs.
There's no harm in treating it as one more place to post job listings -- as long as you're willing to pay -- but it's unlikely to be your best resource, let alone a
If you only think about LinkedIn from time to time when you need to recruit, you won't get much value out of it. The value of LinkedIn depends on the number and quality of your connections, and the way to build up a great network is to work on it all the time.
You don't want to spend all your time worrying about this, obviously, but making a LinkedIn connection part of your routine when meeting new people professionally goes a long way.
Little things like putting a link to your profile in your email signature can also pay big dividends. Build Your Network All The Time Make Use Of Advanced
Search And Search Alerts Assuming you have more than a handful of connections, your network of second- and third-degree contacts is probably massive. LinkedIn's built-in advanced search is a powerful tool, allowing you to set a wide range of parameters. It's well worth your time to take full advantage of it. Refining your search, finding the right degree of specificity to whittle down your results to a small group of quality leads is a much better use of your time than working your way through the long list returned by a basic keyword search.
When you do come up with a great set of search parameters for your needs, hold on to it. As shown here, there is an option in the top right corner of your search results page that allows you to save any search as a Search Alert. LinkedIn will automatically run this search once a day and email you the results, allowing you to pounce when as soon as the perfect candidate changes status or joins the network. Pick Up The Phone Here's the bad news: LinkedIn is not an excuse to
stop making recruiting calls. Using InMail and email to communicate with your contacts efficiently and generate leads is terrific, but when it comes to making new contacts, nothing beats the phone call.
LinkedIn has done wonders to make your search easier, but don't kid yourself into thinking the new media revolution has made reaching out to someone electronically any less lame. Contacting people with InMail has its place, but if you're using it to reach out to new prospects, you might as well be offering them
Viagra or an online diploma. So, pick up the phone. Talk To The
The ability to seach for second- and third-degree connections is what makes LinkedIn such a great tool,
but that doesn't mean you should be rushing to contact these people. However closely connected you are to them, strangers are strangers, and social networks can't make cold calls any better than they are. In Summary
Don't look at LinkedIn as a radical new way to go about recruiting; rather, look at it as a way to do what you're already doing better.
At its core, your recruiting will still be about good old-fashioned telephone conversations. What LinkedIn provides you with is a massive amount of information about who to call and whom to ask about, making the process much more efficient.
Maximize this advantage by building your network every day. Connect with
your prospects As we covered before, you should always be building
your network; this is never more true than when
you are in the midst of recruiting.
As soon as you make contact with a promising candidate, connect with them on LinkedIn. No one is more likely to know people with the right qualifications than someone who has them himself. If things don't work out with
that prospect, your time will still have been well
spent if he leads you to the person who does
take the job. Blog Marketing... ? Blog marketing is any process that publicises or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs. Definition: Media &
Public Relations The key benefits Brand
Building SEO Google love websites that are regularly updated with fresh, well written, keyword-rich content. People will be able to find your website more easily (because Google will list more pages), Google will re-index your site more frequently (meaning new pages you put online will appear in the search results more quickly) and it will also give your rankings a boost. Direct
Communication Over time will you will build up a readership
of people who have subscribed to receive updates
to your blog because they are interested in what you
have to say. Every time you publish a new article it
gets pushed out to all your readers giving you the
ability to communicate directly with your target
audience. For example we are primarily a web
design company so we write about web
design and everything relating to it. A blog is a great way to get your brand in front of thousands of people who otherwise would never
know you existed. Low Cost Position us
as experts Reputation Online And finally...
What is ? & A Few Ways to Use
YouTube for Business Expertise and
Thought Leadership Upload presentations
Interviews with experts
Record valuable industry tips
Engage with communities Marketing & Advertising Set up a brand channel
Post video testimonials
Creative video about our services /company
Success stories (case studies)
Introduce team members & management Customer & Client Focus Recruitment tips
How to videos - how to write
a cv, a cover letter etc. It is not enough to on social media platforms... be You'll need some skills too. Examples for A Great Example Recruitment Blog Examples http://www.facebook.com/VictoriaPoliceRecruitment
http://www.facebook.com/lolastaffing Examples for https://twitter.com/#!/pfjMediaSales
https://twitter.com/#!/portfoliorec Examples http://www.linkedin.com/groups/PFJ-Business-Information-3842922?gid=3842922&mostPopular=&trk=tyah
http://www.linkedin.com/groups?gid=1952944&trk=myg_ugrp_ovr http://www.youtube.com/user/AspireGlobalNetwork http://thegapster.co.uk/ http://www.propellondon.com/blog-listing.php http://blog.caterer.com/ The Head Body Body Body Body Body Body Body Body Body Body Body Body Social Media Strategy? Twitter:
Berkeley Scott Temp Division Bristol
Berkeley Scott Bristol
Berkeley Scott - South West Chefs
Berkeley Scott Group
Berkeley Scott Manchester
Berkeley Scott London
Berkeley Scott - Events Staff London
Berkeley Scott - Events Staff London
Berkeley Scott - Events Staff London
YouTube Channel - BSrecruitment
LinkedIn Group – Berkeley Scott North What we'll have from now is... Responsibility Strategy Chart Social Media Platform Strategy Chart Responsibility Strategy Chart Quick Tips What to do when social media goes wrong No. 1 - Take the issue seriously!
No. 2 - Don't ignore it!
No. 3. - Remember all the channels
No. 4. - Engage
No.5. - Act on complaints *A podcast is a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. * Instead, use the hits you get in your extended network to identify the people in your immediate network that know the most promising prospects and reach out to them. Ask them about the names you came up with, and whether they know anyone else who might be a good fit. If you can get them to make introductions, terrific; at the very least, you can tell prospects that they were recommended by
a mutual assosciation. That is infinitely
better than saying you got their
information on the