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Marketing to Facebook Mobile Users

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Mac Mahaffee

on 6 May 2016

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Transcript of Marketing to Facebook Mobile Users

Ready, set, spend!
A step-by-step guide to making mobile only dark post Facebook Ads.
Where is everyone?
Geotargeting your DMA
Who cares about your content?
Behavioral and interest targeting
Dropping dimes at the right time
Budgeting and Scheduling
Place your order!
Monitor your metrics.
You can always adjust targeting and spend, even after a campaign has launched.
What's your Objective?
Getting off the grid
Making a dark post that won't appear on your timeline
Get moving
Restricting your ads to mobile users and getting them to act
Look familiar?
Mkae sure you have an engaging thumbnail!
Mobilize your Facebook Ads
Mac Mahaffee
Dirctor, Digital Media Marketing
WKYC TV, Cleveland
Questions or having problems launching your own ads?
Mac Mahaffee
Director, Digital Media Marketing
WKYC-TV Cleveland
Full transcript