The Internet belongs to everyone. Let’s keep it that way.

Protect Net Neutrality
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Jed Pearsall

IEG Controversial Issues
by

Joseph Perkowski

on 17 June 2014

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Transcript of Jed Pearsall

Jed Pearsall
Bill Doyle

To help clients capture and measure the value of sponsorship and experiential marketing, and reveal the essential truth about impact.
What should we do?
How did we do?
How are we doing?
Now what do we do?
Our mission...
Some of our clients...
Started in
1985
Single focus:
"See yourself as others see you"
Some numbers...
Programs completed
Million interviews collected
Susan G. Komen & Planned Parenthood
Lance Armstrong & Livestrong
On-site research
Online research
Social Media Analytics
Online Discussion Forums
Focus Groups
Video Research
How we measure...
Background
Analysis
Insights
EVsDrop
Listening in on your event
when people may not like
what
a brand sponsors
when people may not like
how
a brand sponsors
when people may not like
who
sponsors you
Stadium level
Event level
City Level
Check out me hanging out with the giant #Pepsi bottle!
$4 for a #Pepsi puts a bad taste in my mouth.. no thank you!
Long lines at the concert.. #lame
Background
Analysis
Insights
Russia's LGBT Policies & Sochi 2014
Background
Analysis
Insights
Coca-Cola & America is Beautiful
Background
Analysis
Insights
21% brand equity
From #1 ranking to #79 among non-profits
$36m in contributions
1/2 of charity walks canceled
Don't stand on the sidelines
The spotlight isn't always on you
Beware of the vocal minority
Be the first to say something
Protect your partner
The more passion, the more value
Some final thoughts...
Full transcript