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SWOT Analysis on Zara

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Emma Vambeck

on 15 January 2013

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Transcript of SWOT Analysis on Zara

ZARA Strengths Weaknesses Opportunities Threats Fast Fashion Latest Fashion Trends Many Stores Around The World Strong Distribution Channels Bigger Than Gap Clothes are Plain Low in store inventory Centralized production Similar to H&M Online markets offer huge growth Growth in the United States has huge potential International expansion especially in emerging markets Emerging markets offer the best growth opportunities No advertising campaign Higher price tag than major competitors such as H&M Manufacturing base in Spain may become expensive
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