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Transcript of Éden
Product category: cooking oil (FMCG)
Production company: NT Ltd.
Location: Kiskunfélegyháza, Hungary
History: 15 years in production
Company size: 130 employees
Production: 4-5 million L / month
Sales: B2C = 80 %, B2B = 20%
Latest investment with EU support B2C Products: 1,2,5,10 L cooking oil for end users
B2B Products: bulk oil for subsequent food production Features: Product Hot-pressed
Refined Sunflower Cooking Oil
Non GMO Average retail price in March 2011. Price 462,5 HUF Place Nationwide
Abroad - Germany, Poland
Wholesale and retail stores Promotion Secondary research blank stuff Industry benchmarking
Competitor analysis blank frame blank frame blank frame blank frame blank frame Product Price Place Promotion Aim is to measure: Primary research awareness
purchase + collect opinions SAMPLING
DATA COLLECTION arbitrary CATI, CAPI where applicable
online questionnaire based on invitation Methods: Strategy Targets Channels TG1 TG2 Products HOW Short term Medium term Long term raise awareness, knowledge, prefernce
increase buying intention