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Transcript of Starbuck's 4Ps
Teas Breads, Bagels, Oatmeal Sandwich, Wraps Scones, Ice Cream Mugs Shirts Coffee Pots Starbucks has a quite clever augmented product. They offer free wi-fi, a friendly, relaxing and personal environment and customer satisfaction guaranteed. Their promotion is very effective and Starbucks spend a small percentage of its revenue on advertising, relying to a greater amount on its image advertising, such as movie and television placement, in order to promote the success of the business. When it does advertise, Starbucks uses print media a lot (magazines, newspapers, etc.) as the company’s target market is towards more educated people who do more reading than average. To encourage you to choose their store, Starbucks has a unique gift card system. The different levels they have are: WELCOME: free birthday drink, GREEN: free birthday drink and free refills in the store, GOLD: free birthday drink, free refills in the store, every 12 times you use your card get a free drink or food item, personalized gold card, and special offers through emails. As of 2011 Starbucks had over 17 thousand locations in over 50 countries. In the beginning, the only place you were able to get a Starbucks product was at one of their coffeehouses which gave an elite impression to the public. Now, you can buy their products in select Chapters stores and supermarkets. Starbucks is loved world wide for being an unique company that's both socially responsible a great customer experience.