Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Transcript of Apple inc.
Market research methodology
Where brand image is concerned, the perception of reality is more important than the reality itself.
Severi & Ling, 2013
Word of Mouth
High brand awareness
Perceived brand quality is high
What exactly differentiates Apple?
Luxury Innovation User Friendly Fashionable Design Commercial Character
H1: Brand image is positively related to customer satisfaction.
Society has a positive effect on brand image
Media has a positive effect on brand image
Advertisement has a positive relation to brand image
Customers ‘ values have a positive effect on Brand Image
H2: Product quality is positively related to customer satisfaction
Design has a positive effect on product quality
Price has a positive effect on product quality
Brand image has a positive effect on product quality
H3: Service positively influences customer satisfaction
Attitude has a positive effect on service
Opening hours has a positive effect on service
Employees has a positive effect on service
Post-purchase service has a positive effect on service
„If you´re looking for higher margins, more brand loyalty and starting point to introduce innovation within your organization, creating a wonderful customer experience is the place to start because it gives you an unfair competitive advantage.“
Mike Maddog, Forbes 7/23/2013