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Copy of Copyreading and Headline Writing
Transcript of Copy of Copyreading and Headline Writing
HEADLINE WRITING PLENARY LECTURE | The Scale
June 30, 2012, Saturday refers to that process of correcting,
editing, and revising of typographical
material before publication or presentation COPYREADING Publishing Revising Prewriting THE JOURNALISTIC WRITING PROCESS Assigning a topic Gathering information Discussing information Significant events? Recent developments? Interesting matter? News coverage
Research Organizing content Drafting Editing Proofreading
Scanning Pre-production Printing Distribution Editorial Phase (cc) image by nuonsolarteam on Flickr Design Phase Marketing Phase DUTIES of a COPYREADER Analyze the content of the material. Editorial Phase Examine the form of the material. Indicate technical instructions for printing. Write headlines for corresponding material. THINGS TO COPYREAD Errors in facts/information
Errors in grammar/structure/style
Verbal redundancy involves an acquisition of the skills of summarizing text and technical precision, oftentimes, the use of "headline vocabulary" HEADLINE WRITING DO's and DON'T's in WRITING HEADLINES Describe the news with the event itself, the people involved, the venue and time of occurrence, and the causes and manner of occurrence.
Use statements of positive form for headlines.
As much as possible, apply terms that most invoke reader interest.
Apply the active voice rather than the passive.
Although, for instance, a story denotes past action, the verb/s must be in the present tense in the headline; use the infinitive form of the verb to signify future or planned action.
Specify names of people or places only when familiar to readers. Do not use articles "a", "an" and "the", and all linking and auxiliary verbs "is", "are", "was", "were" and "will", unless needed to clarify the idea of the headline.
Do not "cut in half" prepositional phrases ("in Manila"), infinitive phrases ("to submit"), separate compound nouns ("resource speaker"), and acronyms ("Meralco").
Specify a figure involved in the news as possible.
Avoid terms that indicate double meaning.
Write numbers either in figures or in words depending on the unit count limit of the headline. HEADLINE VOCABULARY PRINTER'S DIRECTIONS "The secret of success is consistency of purpose." Benjamin Disraeli