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Business Model Canvas

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by

Magnus Hermann

on 17 October 2012

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Transcript of Business Model Canvas

Fundamentals of Entrepreneurship Midterm Presetation
10/17/2012 Martin Bartel
Sophia Fischer
Magnus Hermann
Christopher Schmidt and enjoy the freedom to use goods you don't own you can lease & rent fast & easy without any risk Our Team "the entrepreneur" Magnus Hermann
(economic science) "the creative" "the CFO" "the thinker" Sophia Fischer
(economic science) Christopher Schmidt
(business administration) Martin Bartel
(business administration) Key Innovation offer your own goods choose between a variety of the offered goods feel save with full coverage service Mass Market Multi-sided platform people lease
people rent -> C2C customized online profiles personal assistance live chat
hotline
e-mail Internet Direct Channel Indirect Channel Advertising Lending/Renting/Leasing Stream platform for leasing & renting goods offer of a variety of goods fast & easy to handle cheaper rental than in local stores point system Computers
IT-Knowledge
Social Capital
Office, Server, PR Platform/Network Problem solving IT corporation Fixed Costs Physical & Human Resources IT-Management & Development So here's what we did Face-to-face talk with 13 people: People would like to use this platform?! People want to pay with points?! All people will offer their personal goods?! So here's what we found People would like to use this platform People want to pay with points All people will offer their personal goods -> money-point system -> rating system Mass Market Multi-sided platform people lease
people rent -> C2C customized online profiles personal assistance live chat
hotline
e-mail Internet Direct Channel Indirect Channel Advertising Lending/Renting/Leasing Stream platform for leasing & renting goods offer of a variety of goods fast & easy to handle cheaper rental than in local stores point system Computers
IT-Knowledge
Social Capital
Office, Server, PR Platform/Network Problem solving IT corporation Fixed Costs Physical & Human Resources IT-Management & Development -> communities online forum -> co-creation rating system -> Purchase Points for money -> List price: 1 point for 1 $ -> point-money system -> risk reduction rating system So here's what we did created a surveymonkey with 27 participant and mailed to 3 insurance companies So here's what we found Important that goods return undamaged People are willing to pay for full coverage -> including an insurance Important that goods return undamaged?! People are willing to pay for full coverage?! distributors distributors So here's where we ended up going out of the building brought us new ideas the whole process improved our business model the more detailed the questions were, the better answers we got We think our business model is viable
and we will start it soon! Mass Market Multi-sided platform people lease
people rent -> C2C customized online profiles personal assistance live chat
hotline
e-mail Internet Direct Channel Indirect Channel Advertising Lending/Renting/Leasing Stream platform for leasing & renting goods offer of a variety of goods fast & easy to handle cheaper rental than in local stores point system Computers
IT-Knowledge
Social Capital
Office, Server, PR Platform/Network Problem solving IT corporation Fixed Costs Physical & Human Resources IT-Management & Development -> communities online forum -> co-creation rating system -> Purchase Points for money -> List price: 1 point for 1 $ -> point-money system -> risk reduction rating system -> insurance -> B2C insurance -> insurance: fee per transaction -> interest rate insurance -> insurance partnership -> insurance partnership distributors
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