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Chili's

Chili's is unhealthy so we want to create Krave
by

Katie Lipnick

on 4 May 2010

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Transcript of Chili's

Chili's objectives new restaurant healthy alternative pull in previous customers innovative media tactics fast service impact & action additional features tone desired positioning
competition
appeals/benefits
frames of reference target market points of difference
impact and action
barriers image & atmosphere
look & feel creative campaign
radio spot
tv spot
b&w ad
color ad
billboard
guerrilla marketing
direct mail Black and white single page double page billboard guerrilla marketing on this side...
there will be another black side
with a paper bag that pops up
and you can reach inside and
grab coupons to krave direct mail tv spot radio spot
Full transcript