Loading presentation...
Prezi is an interactive zooming presentation

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Marketing management > Target

No description

Amber van Nieuwenhoven

on 16 March 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Marketing management > Target

Jouke Jelgersma
Banuna Haile
Litrecia Webster
Amber van Nieuwenhoven

1. What micro-environmental factors have affected Target's performance over the past few years?
2. What macro-environmental factors have affected Target's performance during that period?
3. By focusing on the 'Pay Less' part of its slogan has Target pursued the best strategy? Why or why not?
4. What alternative strategy might Target have followed in responding to the first signs of declining revenues and profits?
The actor close to the company that affect its ability to serve its customers - the Company, Suppliers, Market intermediaries, Customer markets, Competitors, Competitors and Publics
The larger societal forces that affect the micro-environment - Demographic, Economic, Natural, Technological, Political and cultural forces.
5. Given Target's current situation, what recommendations would you make to the CEO Steinhafel for the company's future?
Marketing Management
> Target: From 'Expect More' to 'Pay Less'
Full transcript