Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

FSAE Final Presentation

No description
by

Sunguralp Şolpan

on 13 July 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of FSAE Final Presentation

Contents
Who are we?
Who is our customer?
Design, Development and Testing
Marketing Strategy
Where do we produce this product?
Financial Analysis

Who are we?
ITU FSAE
Established in 2007
Built first car in 2010
Who is our customer?
Sports Car Club Of America
60.000 Members
25.000 likes on Facebook
2.000 event per year
25-34 years old age group
Understanding the Customer
What is their needs?
What they want to have?
What they want to experience?
Target Selling Price
Target Vehicle Production Cost
Target Production Volume
Target Annual Profit
42.000 $
27.500 $
47
507.500 $
Streghts
Only firm in domestic market
Experienced personnel
Differanciated maketing system
Focusing customer
Weaknesses
New established company
Depending on foreign market
Low using of capacity
Opportunities
Potential for domestic market
New export markets
Increased credit avability
Production of the new model
Technological advantage
Threats
Rising in rate of assessment
Price of crude oil
Economic crisis in Europe automotive sector
Uncertainity in raw material prices
Strong competitors
Increase in material cost
High technology transfer rate in competitors
SWOT Analysis
Design,
Development
and Testing
Designing a Race Car
?
Form and Appearance
Simple form
Driver Ergonomy
Low Surface Area
Can Acquire Different Characters
Prototype and Secondary Products
Sales and
Marketing
An individual car
for every customer!
2 Different Models
Variable Colour Options
Decals
Numbers
Logos
Writings
Where Do We Produce Our Product?
Plant Location
Suppliers
Proximity to the raw materials
Proximity to the market
Energy resources
Labor
Accessbility
Cost of the land
Governmental incentive
Bursa Organized Industry Area
Factory Layout
Office Floor 1 Layout
Office Floor 2 Layout
Financial Analysis
Cost of Equipment
Machinery
Material Transportation Vehicles
Cost of Worker Equipments
Office Materials
Safety Equipments
Cost of Facility Construction
TOTAL
€ 161.177,41
€ 11.086,15
€ 22.096,33
€ 902,60
€ 525.172,42
€ 720.434,91
Direct Labor Cost
Direct Materian Cost
Production Overheads
Sales and Delivery Expenses
Advertisement
General Executive Expenses
TOTAL
€ 2.906,25
€ 14.066,67
€ 6.597,22
€ 2.083,33
€ 2.169,44
€ 3.593,75
€ 31.416,67
€ 145.312,50
€ 703.331,25
€ 329.861,11
€ 104.166,67
€ 108.472,22
€ 179.690,63
€ 1.570.834,38
€/Item
Annualy Cost
Selling Price € 45.000
Total Product Cost Calculation
Cost of Factory
Target Selling Price
Target Vehicle Production Cost
Target Production Volume
Target Annual Profit

Selling Price
Vehicle Production Cost
Production Volume
Annual Profit

€ 42.000
€ 27.500

47
€507.500

€ 45.000
€ 31.416
30
€ 407.520

Comparison
Total Investment Cost
Annually Profit
Return of Investment
€ 720.434,91
€ 407.520
1,76 years
Return of Investment
Chassis
Tubular Frame
S460 Steel
High Torsional Stiffness
High Vertical Bending
Suspension
Quick Dynamism
High Acceleration
Adjustable Suspension Parameters
Impact
Size; 200 mm x 250 mm x 300 mm
Material; Aluminium Heat Excharger Plate
Energy Capacity; 7417 joule
Engine
BMW G450X
One Cylinder, 450 cc
Bore & Stroke; 98 x 59,6 mm
41 hp @ 7000 rpm
Fuel System
Store Efficient Usable Maximum Fuel
7 L Stainless Steel Hand Made Fuel Tank
Ergonomic Design
Intake System
Minimum Flow Losses and Seperation
Minimum Pressure Drop
Maximum Flow Efficiency
Runner Lenght 169 mm
Plenum Volume 1350 cc
Lightweight Runner with Rapid Prototyping
Transmission
O-Ring Roller Chain
Limited-Slip Differential
2.20 : 1 End Ratio
127 km/h @ 7000 rpm (4th gear)
Transmission Calculation
Thank you all for listening...
Understanding the Customer
What is impressed you most in a Formula Vehicle?
What is the meaning of a "Formula Car" for you?
Full transcript