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ZEPHYR PR Final Prezi

by

Fran Matera

on 10 December 2015

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Transcript of ZEPHYR PR Final Prezi

Megan Brown
Jordan Baxter
Cassandra Weller
Thank you!
We welcome your questions.

SPEC Analysis
Social Atmosphere
Political Atmosphere
Economic Atmosphere
Word of mouth
Camp
socialization
Many competitors in the area
In-house elementary school programs and camps
Traditional gyms
Montessori Schools
Communication Atmosphere
SWOT Analysis
strengths
weaknesses
opportunities
threats
Refresh
Rebrand
Revitalize
Engagement
Energy
Reposition
Modernize
Online Presence
Goal
Objectives
Strategy
Tactics
Logo Modification
Name Change
Website Modernization
Create SEO-Relevant Handles
IMPACT
ATHLETES
34%
11%
56%
93%
44%
1%
21%
of Players Admit They Don't
Even Like the Game.
64%
11%
56%
78%
44%
29%
87%
83%
21%
The Analysis
Survey Results
received initial information about Team IMPACT Coaching through word-of-mouth referrals
of respondents are regular Facebook users
Research
Budget
What does success look like?
Future Recommendations
#
IMPACT
Athletes
would enroll their child(ren)
in future camps and programs
414%
of goal
287%
of goal
Full transcript