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MGMT102: Business Communication and Social Media

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by

Travis Holland

on 30 October 2014

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Transcript of MGMT102: Business Communication and Social Media

UOW has at least 34 different
social media channels.
terms of service
access to analytics
native scheduling
business relevant information
moderation and targeting
link to place listings;
multiple page managers
customisability
advertising tools
more privacy for fans/followers
Pages vs Profiles
Some crisis management tips
pre-prepare your plan
pay attention to conversations and respond authentically
understand the situation
acknowledge what happened and outline your response
accept that people might want to vent
collate all relevant information somewhere
don't get into slanging matches with customers
Full transcript