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Taller de Conversion Rate Optimization EmprendING UBA

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by

Lucas Sanchez

on 1 March 2015

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Transcript of Taller de Conversion Rate Optimization EmprendING UBA

Herramientas
Antes de arrancar...
Conversion Rate Optimization
Objetivo:
aumentar la tasa de conversiones
Consecuencia:
reducción del CPA
Elementos
de una landing
Taller de Conversión Web
Embudo de ventas
eCommerce
Comentarios finales
Landing pages
Click through
o Jump page
Home Page
Generación de leads
Qué testear
Fuentes:

http://www.quicksprout.com/the-definitive-guide-to-conversion-optimization/
http://thelandingpagecourse.com/landing-page-101-intro/
https://visualwebsiteoptimizer.com/ab-testing/
http://visualwebsiteoptimizer.com/case-studies.php
Estudio de caso
WIDEO
Crear landing pages dedicadas para campañas de marketing.
Hacer testing es más barato que pagar tráfico.
Aumentar el Conv. Rate es reducir el CPA.
No perder de vista los ingresos al testear precios.
Never stop testing!
EmprendING UBA
emprending.com.ar

Gracias
Full transcript