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How to make effective use of LinkedIn?

Presentation for students & graduates and anyone else trying to get to grips with LinkedIn for their professional development and job-hunting

Fiona Christie

on 5 April 2018

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Transcript of How to make effective use of LinkedIn?

How to make effective use of LinkedIn?
Fiona Christie
Careers consultant
How to build your profile?
10 tips for building your profile
Questions - for starters

What are the benefits of being on LinkedIn?
How can you build your profile?
What are the Do’s and Don’ts of LinkedIn?
How to approach your career research on LinkedIn?
Any useful links?
What is LinkedIn?
Follow the LinkedIn guidance for completion – allow yourself plenty of time to do this; have your CV to hand as that makes it easier to start

Your profile grows gradually; you don’t have to do it all at once
1. Write an informative profile headline – otherwise this will default to your current job title
2. Use an appropriate photo – professional
3. Develop a strong professional summary statement
4. Outline your education and experience – brief details
5. Edit your Linkedin url identifier so it’s akin to your name (not gobbledy gook)
Watch Series of short films about LinkedIn targeted at graduates but useful to all - http://university.linkedin.com/linkedin-for-students.html
6. Join groups of interest – if you are not sure, check what groups others are in
7. Build connections – the more connections you have – the bigger your potential network – aim for a minimum of 50
8. Fill your specialties and skills sections with key words – anticipate that these are what may allow a recruiter to find you
9. Build to a full strength profile – this increases your searchability
10. Manage your privacy settings carefully – manage what you want in public profile
Do’s and Don’ts – my view
Don’t just use the default message when inviting to connect (especially to people you don’t know well)
Do treat endorsements with caution (a bit too easy). Recommendations more substantial – try to reciprocate for both endorsements and recommendations
Do manage your email settings so you aren’t besieged with email from your groups
Do share with others – via groups and updates – aim for one update/share a week
Divided opinions
To accept a connection or not?
Accept as many connections as possible as this will increase your searchability and network
This approach is a complete waste of time and you should connect more selectively - damages your digital identity to be connected to people you don't know
Doing your research
LinkedIn not just an address book – you also have potential access to the career paths of 200 million people!
Opportunities to research careers, career pathways, alumni, companies
Benefits of using LinkedIn
Your professional address book
Your online CV/profile
Your professional networking tool
Your tool for career research
Opportunity to manage your digital identity
Have a go and good luck
In summary
Build your profile slowly but surely
Be clear on how you want to present yourself and network
Expand your use of LinkedIn for career research and job-hunting
Thanks to http://jobmob.co.il/blog/reject-linkedin-requests/
Some stats courtesy of: http://blog.linkedin.com/2013/01/09/linkedin-200-million/
Thanks to - http://www.businessinsider.com/liz-fosslien-graphs-on-how-to-get-hired-2012-5?op=1
Thanks to - http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/
But be warned - Loneliness

Before we start - contrasting views on social media
What do you think?
Full transcript