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Content Curation: Using Social Media Strategically
Transcript of Content Curation: Using Social Media Strategically
Using Social Media Strategically
What do you already know about content curation?
What would you like to leave the room knowing or to be able to?
1. Primer: What/why?
2. Best practices & tips
4. Q/A Reflection
Leave the room inspired
What is Content Curation?
Content curation is
“making sense of”
information on the web
and sharing the very best
with your network.
What the heck does a content curator do?
sifting, sorting, arranging & publishing information
What is the value of content curation?
You can be the Elvis of your nonprofit topic area …
thought leadership &
“One ketchup, one bottle, one choice.”
The Base of your Integrated Content Strategy!
What struck you about content curation?
How might you use it in your organization?
Best practices of content curation?
Define objective, audience, and topics
Use discovery tools
Scan more than you capture
Don’t share unless it adds great value
Product: List, editorial calendar, blog post, report, memo, presentation
Annotate, Archive, Apply
Must add value to your work
Feed your network a steady diet of good stuff
Comment on other people’s stuff
Content Curation in Activism
& Nonprofit World
Follow #hashtags i.e. Tweetdeck or Hootsuite
One Minute of Silence:
What is one idea that you can put into practice next week?
From Curate & Ann Handley
"How to Feed the Content Beast"
Images for links
LBCC Foundation head Virginia Baxter announces run for college’s trustee board http://bit.ly/18qGam2 via @NadraKareem @presstelegram #longbeach
Link to Prezi:
The Universe Content Curation Tools