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Content Curation: Using Social Media Strategically

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by

Will Coley

on 26 September 2013

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Transcript of Content Curation: Using Social Media Strategically

Content Curation:
Using Social Media Strategically
with @WillColey
Introductions
Your
#hashtags?
Noland Hoshino:
Bcause Media
Femi Oke:
Upworthy

Sarah Stanley:
Cancer Commons

Jan Gordon:
Curatti

Guillaume Decugis:
Scoop.it

Axel Caballero:
Cuéntame

#immigration
#radiostory
#nptech
#video4change
What do you already know about content curation?
What would you like to leave the room knowing or to be able to?


AGENDA

1. Primer: What/why?
2. Best practices & tips
3. Tools
4. Q/A Reflection
OUTCOMES:
Leave the room inspired
to curate!

#lbnp
What is Content Curation?
Content curation is
the organizing,
filtering and
“making sense of”
information on the web
and sharing the very best
with your network.

What the heck does a content curator do?

sifting, sorting, arranging & publishing information
What is the value of content curation?

You can be the Elvis of your nonprofit topic area …
thought leadership &
brand visibility
Costco!
“One ketchup, one bottle, one choice.”
The Base of your Integrated Content Strategy!

What struck you about content curation?
How might you use it in your organization?

Best practices of content curation?
Define objective, audience, and topics
Organize sources
Use discovery tools
Scan more than you capture
Don’t share unless it adds great value
Discipline

Seek
Sense
Share
Product: List, editorial calendar, blog post, report, memo, presentation
Annotate, Archive, Apply
Must add value to your work

Feed your network a steady diet of good stuff
Comment on other people’s stuff
Collaborative sense-making

Content Curation in Activism
& Nonprofit World

Curation Tools
bit.ly/lightboxcalendar
Seek
+
Email
Listserves
RSS
Follow #hashtags i.e. Tweetdeck or Hootsuite
Sense
Share
One Minute of Silence:
What is one idea that you can put into practice next week?

?
Questions?
Discussion?

Guest
Curators
Transformed from
Austin Kleon
From Curate & Ann Handley
"How to Feed the Content Beast"
Favorite sources
of information
Images for links
Embeddable players
LBCC Foundation head Virginia Baxter announces run for college’s trustee board http://bit.ly/18qGam2 via @NadraKareem @presstelegram #longbeach
Tweet
?
Questions/ Discussion
Link to Prezi:
bit.ly/lbnp-curation

@willcoley
will@aquifermedia.com

Exercise
bit.ly/curation-tools-Robin-Good
The Universe Content Curation Tools
Full transcript