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P&G Thank You Mom
Transcript of P&G Thank You Mom
"Thank You Mom" -Sponsored 150 athletes -Retailers saw increase 5%-20% Their gold medal
product slogans P&G: "Proud sponsor of mom's" Duracell Batteries: "Rely on copper to go for Crest/Oral B "Life opens up with a winning smile" Pantene: "Keep shining" the gold Cover Girl : "I am strong, I am beautiful. I am Cover Girl." Tide/Ariel: "Proud keeper of your country's colors" their mothers on Facebook by uploading text, images, or video (approx. 766,000 likes on FB) -Wieden and Kennedy -Twitter page (35,000 followers) Internet -"Best Job" spot -"Raising an Olympian" (also called "momumentaries") highlighted "mombassadors" of the 2012 Olympics in London -Many of the mom's were surprised with a day of pampering sponsored by P&G -The pampering included: -Hair professionally cut and colored -Skin consultations (Olay) -Nail art -Professional Makeup session -Hair Styling (Pantene) (Max Factor) of the Year 2012" -The Spikes Awards the oldest and most
prestigious awards in Asia for creative advertising -Advocate Magazine put P&G in the Top 10 Most Innovative companies in the US for 2012 -Advocate magazine is popular among the LGBT community -Other companies included: Apple, Twitter, Amazon, Macy's, Google, and American Express -Received an Emmy for Best Prime time Commercial Where I got it: http://www.bellanaija.com/2012/07/12/celebrating-moms-a-review-of-pg-thank-you-mom-campaign-for-the-london-2012-olympic-games/ http://news.pg.com/blog/company-strategy/pg-earns-praise-best-job-commercial-innovation-sustainability-efforts http://news.pg.com/press-release/pg-corporate-announcements/procter-gamble-launches-global-thank-you-mom-campaign-celeb http://www.mediabistro.com/agencyspy/pg-thanks-olympians-moms-in-tearjerking-campaign_b31891 (Max Factor)