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Advertising Globalization

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Marcus Viray-Hebrada

on 2 October 2014

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Transcript of Advertising Globalization

Globalization has both a negative and a positive impact on our identity, both of us have our on opinions on globalization. We will both talk about the negatives and positives but in the end we will come to a conclusion. sss
Advertising Globalization
By: Marcus Viray-Hebrada and Clark Morado
What is it:
The process of adapting or adjusting to the culture of a group or nation, or the state of being so adapted. This is the definition in a dictionary we found. Our definition for assimilation is when a culture is forced to be something that they are not.
What we think about it:

We think that assimilation is awful. I remember in Junior High we learned about the Aboriginals being assimilated by white people (Europeans). People were stripped from their homes when they were young and put into refugee schools. in these schools children were punished and forced to eat food that they had never had before, the teachers did not care about their students. Overall assimilation is very bad and assimilation can happen in globalization, cultures may be lost.
Assimilation
We think that Globalization impacts us in a bad way.
Reason: We have found 8 key Terms about globalization that is bad.
1. Assimilation
2. Digital divide
3. Marginalization
4. Trade
5. Transnationals
6. Economic of scale
7. Propaganda
8. Pop Culture
What we think about globalization
What it is: The socioeconomic and other disparities between those people who have opportunities and skills enabling them to benefit from digital resources, especially the Internet, and those who do not have these opportunities or skills. This is the definition found on dictionary.com, our definition for digital divide, is the gap between people who and who do not have access to up to date technology.

What we think:
Digital divide is very harsh for those in third world countries and for those who live in rich countries it is very excellent. Third world countries will most likely wont have access to up to date technology, so they will not be aware of what is happening in other countries. Even here in Canada, in this country Digital divide still exists. High speed internet access is not available in many rural areas. This is unacceptable because they may not be aware of any natural disasters coming their way.
Digital Divide
Marginalization
Trade
Transnational
Conclusion
Economic Of Scale
Propaganda
Pop Culture
In conclusion we both agree that we need globalization in our life but there are some negative impact on globalization for most people. People in most cases should deserve respect while being involve with working in globalization.
Introduction
"Globalization (or globalisation) is the process of international integration arising from the interchange of world views, products, ideas and other aspects of culture." This how Google defines Globalization. Globalization affects us everyday in many ways. It is crucial in business', government and almost every aspect of our everyday lives. Globalization is what drive our world forward!
What it is: The process of someone being pushed to the outskirts of a group in society, basically its the minority groups in our society being pushed out of a group because of their race, example French, Immigrants, Aboriginals.

What we think: We think that being pushed out of a group in a society is terrible thing. Just because we are a different race doesn't mean we have to be discriminated against. A person is a human being, no matter what race or how they look and how they act, they should be included in all groups in a society. Someone should never be discriminated because of how they look.
What it is: the act or process of buying, selling, or exchanging commodities, at either wholesale or retail, within a country or between countries.

What we think: It is bad because when people trade its because they don't have something other people have and you never know where these resources came from, and people who plant these may be paid badly and treated badly.
What it is: Pop culture is spreading popular cultures (Ex.shamoney dance) around the world.
Why this might be bad: The influences in this world at this moment have some bad influences in them. Examples like MTV have some bad influences on there TV show like 16 and pregnant which are influencing teens that it is fine to have a kid at such a young age.
What it is: A TNC is a company that is based in one country while developing and manufacturing its products, or delivering its goods and services, in more than one country

What we think: It is bad because of TNC's, Transnational corporations is what it is. A TNC is a company that is based in one country while developing and manufacturing its products, or delivering its goods and services, in more than one country. This is bad because we believe that some TNC's treat their workers like trash.
What it is: a proportionate saving in costs gained by an increased level of production, in our words its buying bulk of items so that its cheaper

What we think: We think this is bad because we learned about the banana wars, where they used this type of key term. They too also treated their workers like garbage, and they only cared for them selves and never thought of what its like being the worker.
What it is: Its information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.
Why this might be bad: Just like Marginalization, people start judging people too quickly. Ever since 9/11 people are now quickly judging muslim that they're terrorists and that isn't right. The same with most african-americans, most people judge that they might have guns, drugs, etc. They're basically horrible stereotypes.
How this affects identity
These effects have shown throughout our society today. Peoples collective identity has change with attire and role models as pop culture, propaganda and marginalization have taken some bad turns in society. Workers collective identities have change with how they work and how their treated with today's economies of scale, trade and transnational corporations. Assimilation has changed most cultures as they are losing their culture to fit in with society. Lastly with the digital divide people in 3rd world countries have little source to technology.
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