Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Jamba Juice, the Totally Different
Transcript of Jamba Juice, the Totally Different
Entertainment Jamba is Not Strong Yet The Competitor
Weak Brand Awarness Change !
Thinking Process of Korean Customers Weak Brand Awareness Non-Traditional Monopolized Competitor ! 50% In Official Homepage... Not well Organized Not enough Information Non-Traditional SNS Publice Relation Jamba Booth
Direct Feedback social
Service Jamba Juice Who Do Not Know Lots of Potential ! Target Audience Female Office Worker between 20s - 30s
College Student in Their 20s Now, Objectives of IMC plan Increase Brand Awareness Unique Brand Image Sequential Approach to
40% Market Share : Direct Marketing Flagship Store Too High Counter
Only Two Rest Room
No Tissue Supplier in Store Heo, Ji-Hyun
Yoo, Soo-Kyung : Direct Marketing Flagship Store < Outside of store > Budget 10% of total sales Non-Traditional Store Entertainment Media Plan Theater Screen
Radio Theater Screen Sales Promotion Not unique Sales Promotion PPL Product Placement According to own research Media Plan 1 Popular among 20s- 30s
90% of Visitors are watching
Lotte cinema & CGV Not only selling Smoothie, But also Entertainment Public Transportation Media Plan 2 Radio Media Plan 3 Targets = Pod Cast & Internet Users
Future Customers = Teenagers " The Totally Different, Jamba Juice Wa Ham-GGe Ham-Ni-Dwa. " Cost Effective Media Plan
Expose to 20 Millions Limited Edition Sales Promotion Valentine's Day Christmas Premiums Sales Promotion Two cups of Seasonal Edition A pair of Gloves Weak... Bonus Pack Sales Promotion Plus 1 Television
Sales Promotion 5.6 Millions Among 10 Millions Quality? Taste? Ingredient? Jamba Juice : So What? How do We Approach ? Four Sequential Ads Jamba Juice : So What? Is it Impossible? Challenging? Jamba Juice,
The Totally Different