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GA Training: Social Media

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David Vale

on 15 July 2015

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Transcript of GA Training: Social Media

Social media are a collection of Internet websites, services, and practices that support collaboration, community building, participation, and sharing. These technologies have attracted the interest of higher education members looking for ways to engage and motivate their students to be more active learners” (Hughes, 2009)

“Controlled experimental evidence that using Twitter in educationally relevant ways can increase student engagement and improve grades, and thus, that social media can be used as an educational tool to help students reach desired college outcomes.” (Junco1, Heiberger, Loken, 2010)

Knocking Down Walls
Professionalism on Social Media
Competencies: Ethics, Leadership, Technology, HR

CAS, Student Leadership Programs
This shift to colleges developing not just better, but more leaders, has resulted in leadership education efforts directed toward the entire student body.
Because students experience leadership in many different settings—in and out of the classroom, on and off campus, through social media, virtually every student engages in some type of activity that involves the practice of leadership.

University of Akron, Social Media Guidelines
As the world of communications is changing rapidly, The University of Akron (“UA”) is embracing the use of new and emerging technologies. The myriad of new communications tools presents a powerful opportunity. The emergence of these new tools also presents some challenges.

Student Life Expectations & Policies
Area Manuals & Accountability

Brand Standards, Policies, & Expectations:
Websites & Resources
ACUI Social Media Policy

Brock University
Social Media Guidelines
Council on the Advancement of Standards in HE

D. Steven White “All Things Marketing”

George Washington University
Center for Career Development
Journal of Computer-Assisted Learning

Pew Research Center

Social Media in Higher Education

The University of Akron

Tips & Advice
What's Next?
Reasons We Use Social Media
Connect with Students
Keep Students Updated & Informed
Immediate Results & Assessment
The Department of Student Life is committed to building communities through collaborative learning experiences that provide our students the opportunity to:


Student Life

Fraternity & Sorority Life

Civic Engagement


Information Center

Leadership Programs

Zips Programming Network

Campus Programs
Our Social Media
Status Updates
Goal: To Keep Everyone Informed
How to Achieve Goal:
Assign an administrator to oversee content
Post and update information regularly
Respond to questions in a timely manner
Use tools that help with your online brand management - which publishes to websites such as Facebook, Twitter, LinkedIn, Foursquare, etc.

Always remember you represent...
The University of Akron
The Department of Student Life
Your Specific Area
Face to Face
Phone Call
Who should you connect with in the Department of Student Life?
On which form of social media?
Social Media & Student Engagement
Maintain your image on social media
Be wary of "quick clicks" and don't have "retweet regrets"
Censorship & Accountability
Basic Twitter Advice:
Do not tweet about your lack of motivation
Do not badmouth your job, your colleagues, your boss, your company or your clients
Do not tweet about your illegal activities
Do not tweet inappropriate comments about co-workers
Full transcript