Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Fashion Management - High Street Comparative Shop Research

No description
by

Rachel Campbell

on 15 October 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Fashion Management - High Street Comparative Shop Research

Researching Your
High Street Comparative Shop Task

Image Source: Primark, Nottingham by Carol Green on Flickr
News and Industry Information
Nexis UK - search through Drapers, Retail Week, press and industry news.
Market Reports and Statistics
Mintel - UK Consumer Markets
Keynote - UK Consumer and Industrial Markets
GMID - Brand reports, country reports.
Advertising
Creative Club
Fashion Industry
WGSN
just-style.com
An Example...
I want to find out what Primark has in store this season. What would I use?
Nexis UK for company profile and recent news coverage.
Mintel, and Keynote for current overview of market and further information on retailers
Creative Club to see how they're advertising their current range
WGSN to check the What's In Store section, and to look for any news stories mentioning Primark
just-style.com to find out about wider issues affecting the company
Rachel Campbell - Liaison Librarian
email: rachel.campbell@ntu.ac.uk
For You To Try:
Using Nexis UK, how many articles have been published in the last 6 months that mention Fat Face?
According to Mintel's Underwear Retailing - June 2013 report, what percentage of their floorspace does M&S give to women's underwear?
According to Creative Club, what's the most recent press ad published by American Apparel?
Using WGSN, find the report for Men's Satchels - how many satchels are there by Dr Martens, and what colours/prints are they?
74
Full transcript