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Meet the Team

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Cliodhna Fannin

on 14 January 2015

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Transcript of Meet the Team

AW 15: TREND STORIES: KEY PHASES FOR SOFTS
LS Chiffon Tunic
Peak week 4 - ROS 43
STD Sales units: 40k
STD Value: 630k
WHATS HOT ROI - DRESSES AW14
The going out Irish Girl
Lace Playsuit
Peak wk 5 - ROS 23
STD Sales: 1,625
Plaited Collar Dress
Peak wk 52 - ROS 46
STD Sales units: 8,500
STD Value: 136k
WHATS HOT - BLOUSES AW 14
The Crepe Programme
STD on all styles: 85K units / €1.1m value
Best ROS: Zip Back Crepe Shell
ROI 175 / IB78.1 week 46
The Double Layer
STD: 33K units / €400K value
Best ROS: Sleeve less Double Layer
ROI 72.3 / IB 68.5 week 48
The 2For
STD: 31K units / €400K value
Best ROS: 2For Crepe Blouse ROI 67.4 / IB 72.8 week 4
Fresh Reaction-Embellishment
STD: 7K units / €91K value
Best ROS: ROI 57.2 IB47.4 Week 4
LS Chiffon Tunic
Peak week 4 - ROS 39
STD Sales units: 40k
STD Value: 630k
Slinky Tunic:
Peak week 1 - ROS 22
STD Sales units: 50k
STD Value: 600k
Diamond Bodycon Dress:
Peak wk 4 - ROS 38
STD Sales units: 3,660
STD value: 58K
Overlay Jersey Dress:
Peak wk 4 - ROS 26
STD Sales units: 4,500
STD Value: 45k
Orla Wyse
Fun Fact: Childhood dream was to be Ariel from The Little Mermaid

Claudine McDonagh
Fun Fact: Is also a daredevil - Did two sky dives in 24 hours!

John McCormack
Fun Fact:
used to have dreadlocks and individually dye them different colours

Corrie Anderson
Fun Fact: parents once collected her from secondary school on their rollerblades

Michelle Kane
Fun Fact: Once swam with great white sharks in South Africa

Rebecca Murtagh
Fun Fact: Has to sleep with the landing light on and the door open…ahhhhh

Grainne McCann
Fun Fact: Has an irrational fear of belly buttons

Brogan Christie
Fun Fact: once kicked a hedgehog out of the path of a moving car at great personal risk..

Cliodhna Fannin
Fun Fact: Spent 24 hours in A&E after shoving a crayon up her nose…age 3.

Caroline Gorman
Fun Fact: had to dress like a bunny for a job (not a playboy bunny calm down everyone)... It was in Supermacs

The Beautiful Buyers

The Marvellous Merchandisers

THE FINANCIALS
WHATS NOT - BLOUSES AW 14
American Gossip xoxo
RIB SWEAT GROUP
AVG ROS 12.8
SPV €61K value
PRINTED FASHION TEE
€1.9K value SPV - SMALL BUY
AVG ROS 10
DEVORE KIMONO
SLOW MOVER
AVG ROS 10
American fashion fans are in for a treat, as Primark is officially set to go Stateside.. 
In other words, the UK's long-kept affordable fashion secret is about to go stratospheric.
As if we needed another excuse for that long-awaited trip to New York. Oops-
Look Magazine


FLUTTER SLEEVE TEE
Feedback from IB: High Neck
SLOW MOVER
AVG ROS 15.2
Slinky tunic

Name: Kim
Age:21
Lives: Cork with mom and dad
Occupation : Student/ works part time in a hair salon
The look: Night out with the gals
Shes a girly girl who loves spending hours getting dressed up for a Saturday night. Penneys is her one stop shop for the outfit shoes lashes and tan.




We shirts

AW14 CASH DRIVERS
On the Up – Check Shirt
STD 88k units on our basic shirt. Add in our printed and longline we hit 100K plus. A must have for the winter wardrobe.

On the Up – Zip Back Shell
STD 190K units. It’s all about the detail. Bum covered. Zipped back. Job done!

New In – LS Basic Shirt
STD 100K+ on this wardrobe essential. A must for every fashion girl!

New In – LS Deep V STD 190K+ on this newcomer to the party. It’s all about the V for AW 14

On the Up – Viscose Voile
STD 190K units. . Our girl loves the new €9 price point . Autumnal colours of mustard & burgundy a big hit

Whats Hot IB - Dresses AW14
On the Up – Trinket Dobby
STD 200K units. New Trinket. New Dobby. New Life

Slinky Tunic
Peak week 1 - ROS 28
STD Sales units: 50k
STD Value: 600k
Cocoon Texture Dress
Peak week 2 - ROS 36
STD Sales units: 5,100
(Black 3,450)
STD Value: 82k
Whats Not ROI & IB - Dresses AW14
LL Print Shirt Dress
€2.2k SPV
ROS 9.7
The Steady Eddie –TC Shirt STD 100K+ on this keyline for the working woman

Splash Print Tunic
€936 SPV
ROS: 3.2
(AVG sales per wk 25 units)
Sequin Cami Dress
€ - SPV
ROS: 3.3
(sold 214 last week)
Jersey Dropwaist Dress
€168k SPV
Basic Printed Shirt – Print failure has landed this style on the offenders list. A new price point of €9.00 is what this style needs

Printed Keyhole – A golden oldie but tricky prints leading to high SPV. New styling and a trinket will have the customers queuing up again

Pussy Bow – Tracking 70% to budget! Getting a makeover next season to the pretty blouse

When shes going out she looks like this...
Her key items include: A check shirt, a fashion blouse and a maxi skirt
Season to date, we’ve sold 25k slinky tunic dresses in Iberia!

But when it’s not too cold and she wants to wear a dress, she looks like this…

At the moment in Madrid, our Spanish girl looks like this…

Season to date, we’ve sold 70k check shirts in Iberia!

And on a night out she looks like this…

THE SPANISH GIRL

THANKS FOR LISTENING
YOU GUYS ARE AWESOME!!

The Design Diva
Time to swot up on your stuff!
10.6K

Penneys 609k / Primark 3.3m

FB page 4k+ likes

29K + likes for our Printed Check Shirt

So sue me-91k followers on Instagram.
163k likes on Facebook

Continues to promote Penneys through YouTube “hauls” and product features.

Works in Penneys – always showing New Ins. Just finished filming a promo video with the brand

Shout Out Campaigns
Shout Out Campaign
When shes not going out...
Missed Opps
BLOUSES - FASHION
Colours
Khaki
The French Girl
Name: Maryam
Age: 24
Occupation: Waitress
Lives: Villeneuve-Saint-Georges

Loves To Wear….
I love boyfriend jeans and oversized
Shirts and jumpers! I love layers so AW is my favourite
season. I have to wear black trousers and a shirt to
work which I always buy in Primark!

Loves To Shop…
H&M and Primark mostly! I sometimes go to Mim
and Zara too…but less frequently!


The Parisian Girl
Mustard
Paris pop
15% Muslim
Shapes
The Marseille Girl
Name: Fleur
Age: 20
Occupation: Economics Student
Lives: Northern Marseille

Loves To Wear…
I buy most of my clothes for college in Primark and H&M.
Usually I wear black skinny jeans, a denim shirt and layer
with a sweater. I love jumpsuits and midi skirts for nights
out!

Loves To Shop…
I buy most of my clothes and accessories in Zara,
Primark, H&M, Mango and Promod. I go shopping
most weekends as I love to update my wardrobe.

Wrap
Blouse
Scallop
Hem
Trims & Details
Fun Fact: An Post had to create another section for Boo-Hoo parcels alone!- Our girl needs fashion and she needs it fast!
Social Media Facts

Penneys is the No1 brand page in Ireland on Facebook
Average age of Facebook users is between 18-35
Primark.com had its busiest day last week with 215k visits in one day. We average 1 million views per week.
Instagram is our fastest growing channel averaging 25k likes per post
We post 5 times a day every day

Necklace
Trims
Embellishment
Name: Luisa
Age: 24
Occupation: Marketing student
The look: Cool and Casual.
Lives: In a trendy 2 bed apartment in Porto Norte.
A simply stylish girl. She loves to be on trend and comfortable. She wants looks she can dress both up and down day to night.




Mustard Dresses
Increase in use of bloggers to help promote the Primark brand and our amazing product!!!

Blogger Buddies
Smock Shape
CORE LINES MISSED OPPS
BLOUSES AND DRESSES
€4m missed AW14
Student / Aspiring young professional
Laid back and casual style during the day and party wear for evening including crop tops/pencil skirts and body con dresses.
Looks for good quality fashion but at the right price.
Shops at F21, H&M, Old Navy and Target.
Fashion Influences: Bella Thorne, Kendall Jenner

Chiffon Belted Dress - €800K
Slinky Tunic - €800K
Deep V Blouse - €1m
Zip Back Shell - €1.5m

Leanne Woodfall- wore this dress to London fashion week.
47k followers on Instagram.
Best International Blog - Company Magazine-2014

PRINTS
this
COLOURS
Item
10.6k
678k

Sporty trend influences streetstyle
THE ROAD TO €68m.........
Supply Base
Going Forward AW15 - Split Packs on all core lines
BLOUSES SIZING ROI
AW14
DRESSES MISSED OPPS - FASHION
BLOUSES SIZING IB
Going Forward AW15 - Split Packs on all core lines
DRESSES SIZING ROI
Going Forward AW15 - Split packs on core lines and relook at ratio
Going Forward AW15 - Split packs on all core lines and relook at ratio
On the Up - Slinky Tunic
STD 50K units. This key piece needs no update but it is all about the print for each season.
On the Up - Chiffon Dress
STD 39K units. Our girls favourite gets a make over each season to stay on trend
66.6K

5k Live outfit shares

Portuguese Girl
Meet The Team
SIZING & RATIOS
THE PRIMARK CUSTOMER
TRACK YOUR TEAM
DRESSES SIZING
IB
Going forward AW15 - Split packs on core lines and relook at ratio
RISK - Blouses & Dresses
Transitional periods
Blouses p12-P2 SPV 13.7%
Dresses P12-P1 SPV 32.9%
Dresses
Blouses - Pastel Colours on core lines.
Fashion styles
Mary-Beth
Full transcript