Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Audience, Purpose, Tone, & Bias

A short presentation adapted to provide information for critical thinking.

Stacey Pounsberry

on 20 September 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Audience, Purpose, Tone, & Bias

Audience, Purpose, Tone, and Bias
The author's purpose answers the question:
Why is the author writing?
The author's tone uses specific words in a specific order to communicate a specific attitude.
Bias is a subjective or slanted view of something.
3 Common Purposes:
to teach or define a topic using facts rather than opinions
To entertain is to amuse using humor, wit, or irony.
How Entertaining!
Can also be scary, dramatic, thought-provoking, or suspenseful.
to give information about a subject
In contrast, an objective view is meant to inform, and has no bias, or personal opinion.
An Intended Audience is:
The group of people the writer expects to read his / her work.
When identifying an author's tone, look for words with strong connotations.
Denotation and Connotation
a word's literal meaning emotional associations with the word.
For Example: What are some words with the same denotation as the following, but positive and negative connotations?

Choosy can be

Likewise, cheap can be

Positive: Selective
Negative: Picky

Positive: Frugal
Negative: Stingy
Recognizing an author's purpose, intended audience, tone, and bias can help you:

more fully understand the text
identify the author's stance
determine the author's reliability
think critically about texts

The author of a text considers their audience, and makes decisions according to their audience.
Persuasive rhetoric convinces or attempts to influence the audience to agree or disagree with the author’s point of view on a subject.
This is the first step in critical thinking. If you can determine the intended audience, then you can determine whether or not the author's accomplished his or her purpose for that audience .
Who is the intended audience for this ad?
A Matter of Persuasion
Appeals to the reader’s senses and imagination.
How does the author's use of language evoke a particular tone?
Once you can identify an author's tone and purpose, you can make inferences about the information given in or omitted from the text.
Full transcript