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Audience, Purpose, Tone, & Bias
Transcript of Audience, Purpose, Tone, & Bias
The author's purpose answers the question:
Why is the author writing?
The author's tone uses specific words in a specific order to communicate a specific attitude.
Bias is a subjective or slanted view of something.
3 Common Purposes:
to teach or define a topic using facts rather than opinions
To entertain is to amuse using humor, wit, or irony.
Can also be scary, dramatic, thought-provoking, or suspenseful.
to give information about a subject
In contrast, an objective view is meant to inform, and has no bias, or personal opinion.
An Intended Audience is:
The group of people the writer expects to read his / her work.
When identifying an author's tone, look for words with strong connotations.
Denotation and Connotation
a word's literal meaning emotional associations with the word.
For Example: What are some words with the same denotation as the following, but positive and negative connotations?
Choosy can be
Likewise, cheap can be
Recognizing an author's purpose, intended audience, tone, and bias can help you:
more fully understand the text
identify the author's stance
determine the author's reliability
think critically about texts
The author of a text considers their audience, and makes decisions according to their audience.
Persuasive rhetoric convinces or attempts to influence the audience to agree or disagree with the author’s point of view on a subject.
This is the first step in critical thinking. If you can determine the intended audience, then you can determine whether or not the author's accomplished his or her purpose for that audience .
Who is the intended audience for this ad?
A Matter of Persuasion
Appeals to the reader’s senses and imagination.
How does the author's use of language evoke a particular tone?
Once you can identify an author's tone and purpose, you can make inferences about the information given in or omitted from the text.