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Apple

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by

Syed Ahmed

on 27 July 2015

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Transcript of Apple

Overview
Conclusion
Apple
Introduction
Corporate Background
Business Model
Industrial Trends
SWOT Analysis
Trigger Events
7s
Strategy implementation plans
MOC
Systematic Change
Conclusion
How to sustain a competitive advantage?
Corporate Background
One of the most Profitable Companies of the World
Major Offerings: iPhone, iPad, MacBook, iTunes, etc.
Steve Jobs & Steve Wozniak collaborate 1976 – Incorp. In 1977
Initial Success & IPO followed by Competition from IBM et. al.
Focus on Design & Marketing – Steve Jobs
Post PC Era Revolutions - iX

Business Model
Technological Consumer Products
Apple Ecosystem
High Quality Premium Priced Products
Apple Culture

Problem Statement
Sustainability of Business Model
Innovation in the Post-Jobs Era

Trends
Smart Phones.
Tablets.
Laptops/PCs.
HDTV.
Electronic Media.

Apple
Samsung.
Amazon.
Google.
Microsoft.

Samsung Shop
Cell phones.
Tablets.
Wearable gears
Smart TVs.
Home appliances.
Blu-ray Players
Home Audio theatre
Digital Cameras.
Laptops
Memory storages
LED lighting
Smart home security systems
Apple v.s.
Samsung Globally
US Market Share
Platforms Market
By
Syed Ahmed

Cell phones (nexus)
Tablets (nexus)
Chromebooks
Chrome cast.
Nexus player ( android TV platform)
Android Gears for ( Nexus – LG – Sony –etc )
Smart Home ( Nest Cam)

Google Shop
I phone.
Apple Watch
Macbook
Ipad
Apple TV
Apple Shop
Fire Tablet.
Fire TV.
Kindle Reader.
Fire Phone.
Echo.
AWS.

Amazon Shop
SWOT Analysis
Strengths
Share-Market Value: $623B

World’s most valuable brand
Game-changing innovations
Significant investments in R&D
Marketing and advertising capabilities
Supply-chain infrastructure
Rock Solid finances
$710.22B of Market Capital
$33.42B in cash assets
$212.16B Revenue
Weaknesses
Gaps between product lines
Weak Market-Share
Opportunities
Expand operations in emerging markets.
- Europe, Australia, China
Invest in emerging technologies
- Insteon Inc, Homekit
Mobile payment service
- Best buy, Target, Cvs Health Corp.
Scope in Retail segment.
- 16 countries, 439 stores, 250,000 visitors, $5.2B per quarter

Threats
Strategy Map
Alternatives definition
Expand & dominate new markets.
-Target the BRICS nations
Expand software enterprise offering.
-Keynote, pages etc.
Offer innovative IoT products.
-Leverage on existing mobile devices to integrate with new ones.
Expand to home automation and monitoring.
-Offer devices that automate & monitor homes.

Matrix of Change
Outsourced manufacturing:
This strategy helps to keep manufacturing cost low and reduce the amount paid on income tax in the US!

Apple online & retail stores:
Apple maintains stores both online and in physical locations to reach its customers quicker and promote customer loyalty.

Open-sourced operating system with frequent updates: Apple operating system is open-sourced to make it more accessible to software providers. This makes the operating system more attractive
Creative Marketing strategy: Apple’s marketing department is tasked with coming up with catchy creative advertisement campaigns to attract more customers.

low investment in R&D: Compared to their competitors, Apple has a relatively low investment in R&D, relying more on innovation and creativity led by Steve Jobs passion and visions.

ASSUMPTIONS:

Target objectives are the main processes required to sustain competitive advantage.

WCG is a professional consulting group hired to analyze Apple’s implementation process.

Sustainability and growth
Innovate and retain competitive advantage
Expand position
Trigger Event

Apple in a post Steve Jobs era
7s
Selected Alternative
New products using the Internet of Things
Begin with the selected alternative
Continue to utilize the advantages that Apple has to stay ahead in the race
Develop software and hardware that capitalizes on the IoT
Example: items for home automation

Short Term Plan
Online stores offering digital content
- Digital content can be shared and hence is prone to copy right issues.
- Google has started to leverage a massive amount of traffic.
Low iPhone market-share in China and India
- Largest consumer markets in the world but Apple has a low, single digit market share.
Price
- Apple doesn't target the mid range smartphone users.
Lawsuits
- Patent lawsuit with Samsung and warranty lawsuit with Italy.
Systematic Change
Invest more in the R&D current departments and found new departments that focus on introducing new products.
New departments may be established out of the Silicon Valley to get more worldwide innovators.
Apple needs to expand its retail stores, local marketing campaigns, in metropolitan cities (focus more globally).
Facilitate connecting its iOS platforms to the Internet of Things products produced by Apple or by any other manufacturer.

Project Implementation
R&D Management:
Increase the budget of R&D by offering new proposals to the CEO, to emphasize the need of Apple to introduce new products.
Although Apple has high ROI, its R&D budget is small and its offered product catalogue is short in return.
Marketing Management:
Should study the expansion process and how it will be introduced locally in new markets through local marketing campaigns.
Retailing Management:
Looking for new hot locations in cities with high potential. Apple’s expansion process will include customer services offered by apple staff.
Customer services:
The Worldwide customer service department will have to train new staff, we should see Apple structured by regions in the near future.

Ranked #1 by Gartner Inc.
Stays ahead in the rapid technology curve
CMO Survey marketing award since 1997
FoundationDB
Semetric
Linx
Metaio
Acquisitions:
Eroding vision
No Peoducts on New technology.
Small array of products and few variations.
Smart Phones.
Tablets.
Laptops/PCs.
HDTV.
Electronic Media.
Trends

Apple
Samsung.
Amazon.
Google.
Microsoft.
Limited Array of Products
leans to absorb too many agendas

Consequence of High priced products
Full transcript