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Business Plan

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by

noah karsky

on 8 March 2014

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Transcript of Business Plan

Ultimate Goal
We feel that obtaining approximately 70% of overall market share would be a good way to measure success.
How to Reach Our Goal
1. Analyze both internal and external problems
2. Pinpoint the sources of the problems and address them accordingly
3. Establish a proficient sales and marketing plan.
4. Increase TG's presence in the specialty sector.
5. Develop the company into the largest world supplier of chocolate goods.


Uses of Cocoa
By-Products
Cocoa Pulp
Bean
Chocolate
Cocoa Butter
lotions
hair products
liquor
Cocoa Pod Husk
Animal consumption
Fertilizer use
Energy purposes
Internal Solutions
Reduce High Cost Structure
Take advantage of underutilized Capacity
Improve Sales Channels by establishing multiple streams of revenue.
Multiple Geographies
External Goals
Beverages
Powders and Extracts
Fruit Fermentation
Shipping
We are currently paying for a contract service for distribution of product
Having our own distribution would save money
Expand Market Share
Diversify into Multiple Geographies
Improve awareness and visibility of brand
Internal Goals
Improve Operational Performance
Increase Financial Performance
Underutilized Capacity
Utilizing unused machinery and factory space will increase efficiency.
Branching into specialty treat lines can help TG reach 77% specialty market share


Demand
Supply
External Solutions
Develop a marketing plan to implement modern strategies such as social networking, pay per click advertising, etc.
Expand Company by solving sales channel limitations
High Cost Structure
Advantages of going green
Excellent marketing strategy
Public image booster
Diversify product portfolio
Creates a variety of products to sell
Creates an
identity for the company
SWOT ANALYSIS
Underutilized Capacity
Strengths
- Highly competitive in specialty and regular markets.
Weaknesses
- Major internal and external problems need to be resolved
Opportunities
- Sales and marketing team could benefit TG
Threats
- TG is in a highly competitive chocolate market.
Underutilized Capacity
Goo-E
TG Treats
Beautiful
Fancy
Company
Assembly Line
Fully Automated
Semi-automated
Hand made
Hand made
Ranking
1st
2nd
3rd
4th
Correctly utilizing all available resources will increase revenue
Increased efficiency leads to improved profit margins
Efficiency is crucial to decreasing cost.
High Cost Structure
Vertical Business Combination
- cutting out the middle man
Much easier to produce product
Cost effective
More money kept within business
Horizontal Business Combination
- Buying out smaller competitors
Less competition
Grows market share
High Cost Structure
Growing Market
Investor expectations say stock prices are going up.
We recommend capitalizing stock.
We have no expected rise in stock prices after $47 is obtained.
US
UK
Russia
China
France
Brazil
Italy
Ukraine
Country
Growth
18%
15%
65%
10%
28%
12%
33%
33%
Substantial growth across the globe

Global confectionery sales year-to-year growth is expected to be 3%

Between 2010-2014 the estimated chocolate sales grew by 2.7%.
Growing Market
Growing Market
In conclusion, the market is only growing.

By fully utilizing our capacity and developing multiple branches of revenue, TG will grow within the expanding market.
Spare Capacity is to be used for specialty lines
This scenario will yield highest profit
It is recommended to produce the same output as Goo-E, while pricing our product similarly to Beautiful's
The chocolate market on a global scale is worth roughly $95 billion.
Multiple Geographies
Manufacturing
Best approach would be to manufacture chocolate on a continent by continent basis
Little to no need to ship finished product across oceans
Best area to manufacture for:
Europe- Asia
North America- Mexico
South America- Ecuador
Sales Channel Limitations
TG currently is only available in certain markets
Small Presence in Specialty Sector
Potential for 24% gains in returns from sales in specialty stores
Brand awareness
Recommended Solutions

Expand the distribution of product
Increase brand awareness
Sell directly to our customers
Automate manufacturing lines
Beating the Competition
TG could obtain a majority of the market share within the next five years.
Provide a variety of High Quality products
Establish exceptional customer service
TG Treats Business Plan

Noah Karksy
Presented by: Robert Flores
Conner Ertel
Jace Llamas

Thank You for considering our ideas
that will bring TG Treat's Success

Equilibrium
Sweet Spot
Selling by-products can
produce extra revenue.
Chocolate Sales Up, Volume Down. (2010, September 28). Retrieved from CandyIndustry.com: http://www.candyindustry.com/articles/83201

Gardner, R. (2013, June 6). Cacao Pulp: It's Not Just a Waste Product of Cocoa Anymore. Retrieved January 6, 2014, from National Outlook: http://www.nutritionaloutlook.com/article/cacao-pulp-its-not-just-waste-product-cocoa-anymore-3-13614

Janeski, Kate. "Making Cocoa Paper- "From Pulp to Paper"." - The Chocolate Life. N.p., n.d. Web. 17 Jan. 2014. <http://www.thechocolatelife.com/profiles/blogs/making-cocoa-paper-from-pulp-to-paper>

Stevens, Molly. "Menu." FineCooking.com. N.p., n.d.
Web. 17 Jan. 2014. <http://www.finecooking.com/articles/sorting-out-chocolate.aspx>.

Wild, Phil. "www.pulp-paperworld.com." Chocolate wrapped in chocolate? -. N.p., n.d. Web. 17 Jan. 2014. <http://www.pulp-paperworld.com/european-news/item/4553-chocolate-wrapped-in-chocolate.html>.




113.2
sales (US Millions)
The average growth in continents are:
Americas- 23%
Europe- 22.33%
Asia/Pacific- 22.5%
Full transcript