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Transcript of Business Plan
We feel that obtaining approximately 70% of overall market share would be a good way to measure success.
How to Reach Our Goal
1. Analyze both internal and external problems
2. Pinpoint the sources of the problems and address them accordingly
3. Establish a proficient sales and marketing plan.
4. Increase TG's presence in the specialty sector.
5. Develop the company into the largest world supplier of chocolate goods.
Uses of Cocoa
Cocoa Pod Husk
Reduce High Cost Structure
Take advantage of underutilized Capacity
Improve Sales Channels by establishing multiple streams of revenue.
Powders and Extracts
We are currently paying for a contract service for distribution of product
Having our own distribution would save money
Expand Market Share
Diversify into Multiple Geographies
Improve awareness and visibility of brand
Improve Operational Performance
Increase Financial Performance
Utilizing unused machinery and factory space will increase efficiency.
Branching into specialty treat lines can help TG reach 77% specialty market share
Develop a marketing plan to implement modern strategies such as social networking, pay per click advertising, etc.
Expand Company by solving sales channel limitations
High Cost Structure
Advantages of going green
Excellent marketing strategy
Public image booster
Diversify product portfolio
Creates a variety of products to sell
identity for the company
- Highly competitive in specialty and regular markets.
- Major internal and external problems need to be resolved
- Sales and marketing team could benefit TG
- TG is in a highly competitive chocolate market.
Correctly utilizing all available resources will increase revenue
Increased efficiency leads to improved profit margins
Efficiency is crucial to decreasing cost.
High Cost Structure
Vertical Business Combination
- cutting out the middle man
Much easier to produce product
More money kept within business
Horizontal Business Combination
- Buying out smaller competitors
Grows market share
High Cost Structure
Investor expectations say stock prices are going up.
We recommend capitalizing stock.
We have no expected rise in stock prices after $47 is obtained.
Substantial growth across the globe
Global confectionery sales year-to-year growth is expected to be 3%
Between 2010-2014 the estimated chocolate sales grew by 2.7%.
In conclusion, the market is only growing.
By fully utilizing our capacity and developing multiple branches of revenue, TG will grow within the expanding market.
Spare Capacity is to be used for specialty lines
This scenario will yield highest profit
It is recommended to produce the same output as Goo-E, while pricing our product similarly to Beautiful's
The chocolate market on a global scale is worth roughly $95 billion.
Best approach would be to manufacture chocolate on a continent by continent basis
Little to no need to ship finished product across oceans
Best area to manufacture for:
North America- Mexico
South America- Ecuador
Sales Channel Limitations
TG currently is only available in certain markets
Small Presence in Specialty Sector
Potential for 24% gains in returns from sales in specialty stores
Expand the distribution of product
Increase brand awareness
Sell directly to our customers
Automate manufacturing lines
Beating the Competition
TG could obtain a majority of the market share within the next five years.
Provide a variety of High Quality products
Establish exceptional customer service
TG Treats Business Plan
Presented by: Robert Flores
Thank You for considering our ideas
that will bring TG Treat's Success
Selling by-products can
produce extra revenue.
Chocolate Sales Up, Volume Down. (2010, September 28). Retrieved from CandyIndustry.com: http://www.candyindustry.com/articles/83201
Gardner, R. (2013, June 6). Cacao Pulp: It's Not Just a Waste Product of Cocoa Anymore. Retrieved January 6, 2014, from National Outlook: http://www.nutritionaloutlook.com/article/cacao-pulp-its-not-just-waste-product-cocoa-anymore-3-13614
Janeski, Kate. "Making Cocoa Paper- "From Pulp to Paper"." - The Chocolate Life. N.p., n.d. Web. 17 Jan. 2014. <http://www.thechocolatelife.com/profiles/blogs/making-cocoa-paper-from-pulp-to-paper>
Stevens, Molly. "Menu." FineCooking.com. N.p., n.d.
Web. 17 Jan. 2014. <http://www.finecooking.com/articles/sorting-out-chocolate.aspx>.
Wild, Phil. "www.pulp-paperworld.com." Chocolate wrapped in chocolate? -. N.p., n.d. Web. 17 Jan. 2014. <http://www.pulp-paperworld.com/european-news/item/4553-chocolate-wrapped-in-chocolate.html>.
sales (US Millions)
The average growth in continents are: