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Myriad Supply go!-Report

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Info goBRANDgo

on 18 May 2018

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Transcript of Myriad Supply go!-Report

Become a trusted Cybersecurity consultancy & integrator in any market you choose
Redefine Myriad's Unique Selling Proposition to clients, prospects, and partners
Launch new brand and message
Engage employees in driving and adapting organizational change
Drive sales while honing the cybersecurity niche in 50 mile radius from office
Experience in working with similar size/type of clients
Similar cultural values and focus
Referred by trusted source
Systematic, brand, marketing, and website process
Have the ability to bring in and collaborate with strategic partners
Strong online capabilities with "in-house" staff to execute
Process driven marketing approach
Marketing with sales expertise and background
Experience collaborating and co-managing projects with internal experts
Focus on efficiency without sacraficing quality
Current clients who aren't using cyber security services
Organizations spending $250k-$5million on cyber security annually
Organizations within 50 mile radius of Myriad's office
Size and capability
Expertise hardware and systems with an innovative approach
Past track record
Sense of partnership
Hungry for client's business
Specialty in their niche
Customization and product knowledge of "customer's" products/services
Culture and relationships
Length of time in IT Industry
Have been using another provider or doing in house for a long time
Don't see value in switching providers/outsourcing
Existing relationships
New to cyber security service
Not perceived specialists in industry
Cost/Don't understand value
Don't know about Myriad
Not an approved or recommended vendor
Fearful of making any decision
Converting % of existing clients to cyber security clients
Launch of new brand, message, and overall look
Gaining quick momentum after brand launch in marketplace
Internal excitement and engagement around new focus
Gaining acknowledgment, validation, and exposure in the marketplace
: competitors stake claim to your targeted expansion markets and you have to spend 2x-3x more later to unseat the incumbent with lower odds of success
Hire a "Consultant" or Freelancer
: consultants are great at telling you "what" to do, but not "how" to do it. They also don't execute, just direct. Freelancers are a great lower cost alternative, but you have to lead and direct them. With freelancers you have to have a good internal quarterback who can ensure every deliverable is on brand and consistent.
Creative Shop
: can often take a design-first approach as opposed to working backwards from business goals, which can lead to a very pretty, but strategically ineffective marketing campaign
Handle Internally
: pulling resources away from non-core competency work; vendor vetting & management has a large learning curve and is very expensive
Spread among current staff
: nobody’s job to focus on your growth goals reduces accountability and priority which leads to things being halfway done at best
Hire employee to “run” marketing
: take on additional non-core competency overhead expense - soft costs of time distraction from ownership/management to hire, train, manage with the risk of wrong hire or turnover and having to do it again, coupled with hard costs of salary, taxes, benefits, equipment, space, etc.

Starting Salaries
- Entry-Level: $45,000; Mid-Experienced: $70,000; Experienced: $120,000+
Tradeshow strategy
Customer submissions for presentations
Scheduled meetings at show
Public speaking and industry presentations
Direct "Bulky" mail campaign
PR - be seen as a thought leader in the industry
Search Engine Optimization
Blog posts and submitted articles
Social media engagement strategy
Strategic Consulting
Project Management
Social Media
Written content creation
Website Development
Google and online listings expert
Media Pitching
Find out if we have a good handle on your business and goals and are on the right track with our budget and ideas.
Traditional & Online PR
Email Marketing
Marketing Automation Software
Event Planning
Graphic Design
Survey Design and implementation
Trade Show Planning
Why We're Here...
1) Your Overall Needs, Objectives, & Goals:
2) goBRANDgo! was invited because we fit
3) Today, to see if we're the right fit...
Why They Buy:
Why They Don't Buy:
Success Looks Like:
Cost of Alternatives:
Our Approach
Brand Platform
Company & Customer Focused Research and Plan
Strategy & Execution
Project Management, Tweak & Repeat, Vendor Management
Graphic Design Online/Offline
Establish Brand Platform
Awareness & Acquisition of Q^2 Leads & Employees
Nurture & Convert Prospects & Employees
Repeat/Retain/Refer Clients
Vendor List to Execute:
Next Steps:
1. Did we prove ourselves?
2. What concerns do you currently have?
3. Do we look like a good fit so far?

some/part of your buying criteria which is:
Whitepapers with marketing automation
Anonymous visitor tracking
Cultural videos
Employee Engagement Events
Branded "employee stories"
Business Case kit
Quarterly and Yearly reporting and PowerPoint presentations for buyers/customers
Customer/Employee appreciation campaigns
Center of Influence referral campaigns
Trade show engagement process
User path mapping on website
Case studies of clients/projects
Infographic of process
Video of culture and team
Interactive security solution builder
Hackathon for industry improvements
Freemium dark web monitoring
Industries expertise focus instead of product focus on marketing
Updated marketing collateral
Outbound email campaigns
Paid search campaigns
Industry referral groups
Ads in industry email newsletters
Industry association engagement
Linkedin group management
Security self-assessment
Brand Messaging Exercise
Competitor Analysis
Ideal Client Personas
Value of a New Customer:
Current Closing %:
Growth Goals:
New Client- $???
Lifetime value- $???
Visit to inquiry- ?
Inquiry to Quote- ?
Quote to Capture- ?
??% Top Line Growth
??% Net Margin
XX current client cross sells
XX new client sales
Closing Ratio +
# of Opps =
Customers w/
Cost of Acquisition =
Revenue & Profit
Full transcript