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Business Plan 2016 (LEB)

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GRS Recruiting

on 21 December 2016

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Transcript of Business Plan 2016 (LEB)

2016 Business Plan
Marketing Initiatives & Improvements
Training Initiatives & Improvements
Food for Thought - GRS Overall Stats
Personal & Professional Improvement
My Vision for GRS
Marketing Improvements & Initiatives
Overall GRS Accounts
Twitter - 399 Followers
Facebook - 169 Likes
LinkedIn - 286 Followers

Fluid Handling
Twitter - 354 Followers
Pump Network - 12,144 Members

Fluid Power
Fluid Power Network - 4,429 Members
Food for Thought - GRS Overall Stats
Approximately 60% of our Business was repeat business this year, last year it was about 56%
47% of the people we placed were entered in 2015, in 2014, 38% of the people we placed were entered in 2014
In 2015, there was an increase of 6 placements that resulted from a referral
58% of the offers we got, turned into placements
We did 77 fee clears and got 76 engagement fees
Training Initiatives & Improvement
Improve already established content
Add more recordings
Go through recordings that are part of the training, decide what fits and what doesn't
Improve the schedule of training
After hiring more Associate Recruiter's, revamp the program, see what works and what doesn't
My Vision for GRS
5 Year Plan
Personal & Professional Improvement
Outside Marketing Courses: Hubspot Inbound Marketing Certification, Social Media Quickstarter, etc.
Become a Marketing Guru - Outbound and Inbound
Come up with more original content
Accept other's constructive criticism and use it to power company growth as a whole
Smile and maintain a positive attitude
Be consistent about maintaining goals
Laura Baskin
Social Media
Power Transmission
Power Transmission Network - 5,970 Members

Process Control
Process Control Network - 275 Members

HVAC Network - 203 Members
Marketing Initiatives & Improvements
Building a Larger Audience
Redirect followers to other accounts
Boost Posts
Invite Followers
Increase posts from 2 - 3 times/week to 4 - 5 times/week
Offer More Content
Create Accounts for other industries (Example: Twitter for Valve Recruiter or HVAC Recruiter)
Ads: LinkedIn, Industry Magazine's, Facebook, Twitter
Consistently apply for Awards
2015 Highlight: Retweeted by Bosch Rexroth, Krohne, and Fuji Electric
2015 Highlight: Inc. 5000 Award
Take over the other side of the office, create different company culture's depending on the person's role, improve training, etc.
Add 10 new people/year - 50 more people by 2020, 61 people total from where we are at today
Average at minimum - $225,000/person - $13,725,000 company - shoot for $15,000,000 company
Due to that growth, we will need more people in marketing, advance into Marketing Manager role or VP of Marketing
Full transcript