Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Consumer Behavior - Porsche

No description

Ricky Alexander

on 19 March 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Consumer Behavior - Porsche

Case About Porsche
Consumer Behaviour
Can be used everyday or Special Occasion only?
Does the campaign "Everyday Magic" fit with Porsche's core?
Was the campaign designed to reposition the Porsche 911?
Porsche car targeted 2 segments
Porsche's Core
Outstanding Engineering
1. Sports car
Realistic or Unrealistic?
How to Determine whether the campaign's objective were achieved?
2. Daily used car
Everyday Magic
Full transcript