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Consumer Behavior - Porsche
Transcript of Consumer Behavior - Porsche
Case About Porsche
Can be used everyday or Special Occasion only?
Does the campaign "Everyday Magic" fit with Porsche's core?
Was the campaign designed to reposition the Porsche 911?
Porsche car targeted 2 segments
1. Sports car
Realistic or Unrealistic?
How to Determine whether the campaign's objective were achieved?
2. Daily used car