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Consumer Behavior - Porsche

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by

Ricky Alexander

on 19 March 2015

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Transcript of Consumer Behavior - Porsche

Campaign
Case About Porsche
Problem
Consumer Behaviour
Can be used everyday or Special Occasion only?
Does the campaign "Everyday Magic" fit with Porsche's core?
Was the campaign designed to reposition the Porsche 911?
Porsche car targeted 2 segments
Porsche's Core
Outstanding Engineering
1. Sports car
Realistic or Unrealistic?
How to Determine whether the campaign's objective were achieved?
Versatility
Tradition
2. Daily used car
Everyday Magic
Full transcript